Product
A complete reference for all Swaarm platform features — from offers and publishers to automation, reports, and organization settings.
83 articles
Dashboard
Learn how to navigate and use the Swaarm Dashboard to monitor your campaign performance at a glance.
Advertisers
Everything you need to create, configure, and manage advertisers in Swaarm.
- Advertisers page - referenceA complete reference for the Advertisers section in Swaarm - the overview page, advertiser detail page, and all tabs including offers, contacts, and more.
- RebatesRebates allow you to automatically apply percentage-based revenue adjustments to selected Advertisers and Offers within a defined time period. This helps you handle discounts, commercial agreements, or revenue corrections without…
Publishers
Everything you need to create, configure, and manage publishers in Swaarm.
- Publisher Offer RequestsHow to manage publisher requests to be approved on offers - review, approve, or decline access requests from publishers via the Offer Accesses tab.
- Publisher Access to Partner PlatformHow to give a publisher access to the Partner Platform - create a contact, grant login credentials, verify email delivery, and handle password resets.
- Publishers page - referenceA complete reference for the Publishers section in Swaarm - the overview page, publisher detail page, and all tabs including offers, contacts, and more.
- Publisher GroupsHow to create publisher groups on an offer - assign a group ID, mix traffic from one or more publishers, split ratios, generate sub IDs, and set KPI-based rotation.
- Publisher PaymentsHow to create and manage publisher payments in Swaarm - track payment status, manage records, and optionally send payments via Tipalti.
- Support TicketsHow publisher support tickets work in Swaarm - enable the feature, how publishers submit tickets via the Partner Platform, and how AMs manage them.
- Publisher ReferralsHow to set up a publisher referral programme in Swaarm - create referral plans with multi-level commission structures and assign referral publishers.
- Publisher Conversions APIRetrieve conversion data for a publishers using a simple API
- Feed APIHow to give publishers access to Swaarm Feed API, what conditions an offer must meet to appear in the feed, and how to configure and debug the feed.
Offers
Everything you need to create, configure, and manage offers in Swaarm - including targeting, payouts, budgets, and publisher access.
- Configuring Events on an OfferLearn how to create and edit events on an offer, including event identifiers, visibility settings, and postback configuration.
- Offer Landing PagesAn overview of the Landing Pages tab on an offer - where to configure impression tracking, parallel tracking, and HTML landing pages for lead generation.
- Offer Creatives Management & Ad ServingManage creatives for your offers, control how they are served using weights, and deliver creatives directly via Creative Serve Links with full impression tracking.
- Targeted PayoutsHow to configure targeted payouts in Swaarm - set different WeGet/TheyGet values based on country, OS, device, or other targeting criteria, with bulk CSV setup.
- Pixel TrackingHow pixel (cookie-based) tracking works in Swaarm - when to use it instead of S2S postback tracking, how to configure it, and how attribution works.
- CouponsHow to set up coupon codes in Swaarm - create publisher-specific tracking links with coupon codes, set validity dates, and track usage in the Conversion Report.
- Offer settings referenceA complete guide to creating and configuring an offer in Swaarm — covering all sections of the offer form, from general settings and events to payouts, budgets, targeting, and publishers.
- Offer General and Advanced TargetingSet up offer-level targeting to control which traffic is accepted based on country, platform, device, location, time, and more.
- Special Payouts for PublishersHow to set a publisher-specific payout on an offer - overriding the default WeGet and TheyGet for an individual publisher on the default event or a specific event.
- Margin and Revenue ShareHow to use Revenue Share and Margin on an offer in Swaarm - let the advertiser pass dynamic revenue via postback and calculate publisher payouts automatically.
- Publisher Budgets on an OfferHow to set click, conversion, revenue, and impression budgets for individual publishers on an offer - for both the default event and specific in-app events.
- Update Offer StatusHow to update the status of one or multiple offers in Swaarm and what each status means.
- Budgets - how they workAn overview of how offer and publisher budgets work in Swaarm - the difference between the two, Hard vs Soft caps, and what happens when a budget is reached.
- Offers page - referenceA complete reference for the Offers section in Swaarm - the overview page, offer detail page, and all tabs including publishers, budgets, payouts, and more.
- Approving and blocking publishersHow to approve and block publishers in Swaarm - on offer level,on advertiser level, and how to view the status history for any publisher on an offer.
- Leadflows Supported in SwaarmHow to setup CPI, CPA, CPM, and CPC leadflows for your offers.
- TagsHow tags work in Swaarm - how to add tags to offers, advertisers, and publishers, and where tags can be used for filtering, automation, and smart links.
- Retargeting CampaignsHow to set up retargeting campaigns in Swaarm - upload a list of IDFA/GAID identifiers and configure an optimization rule to target only those specific users.
- Targeting in SwaarmLearn how to filter traffic using Offer Targeting, Traffic Targeting, and Traffic Control.
Notifications
Configure app and email notifications for alerts, user activity, and platform events.
Tools
Reference guides for Swaarm's built-in tools - approve offers in bulk, testing postbacks, scheduling updates, and more.
- Push ToolHow to use the Push Tool to approve multiple offers for multiple publishers at once - set payouts, budgets, and notify publishers in a single flow.
- Scan Offer ToolHow to use the Scan Offer Tool to check if a tracking link redirects correctly to the app store, inspect the redirect chain, and understand automatic background scanning.
- Schedule Changes ToolHow to create scheduled changes for offers and publishers in Swaarm, and where to view upcoming and previously executed changes.
- Testing Publisher IntegrationHow to test a publisher's tracking link and verify that clicks, conversions, and postbacks are all working correctly before going live.
- Bulk Payout EditorHow to use the Bulk Payout Editor to download, edit, and re-upload payout data in bulk - update WeGet, TheyGet, or Margin across multiple offers at once.
Automation
Set up Workflows, Alerts, and Fillers to automate actions and reduce manual work.
- FillersUse Fillers to automatically populate tracking link macros with predefined values when publishers cannot pass them dynamically.
- AlertsUse Alerts to monitor campaign performance, get notified, and trigger automatic actions when specific conditions are met.
- WorkflowsUse Workflows to apply bulk changes or set up automated rules for Offers, Advertisers, and Publishers in Swaarm.
- Zapier IntegrationHow to integrate Zapier with Swaarm and use their features to automate advertiser or publisher creation
Optimizations
Configure click and postback optimization rules to control traffic quality and conversion evaluation.
- Optimization Tool OverviewThis article describes what Optimization tool is and where you can find it in your swaarm platform
- Click Optimization RulesConfigure rules to filter traffic at click level based on predefined conditions.
- Postback Decision Optimization RulesConfigure rules to decide whether a postback should be sent to the publisher or not.
- Postback Status Optimization RulesConfigure rules to decide whether a conversion should have status 'Active', 'Pending', or 'Rejected'
- Impression Optimization RulesConfigure rules to filter traffic at impression level based on predefined conditions.
- Random Evaluation Optimization RuleConfigure random sampling logic to decide whether a postback should be sent to the publisher or not.
Integrations
Set up API connections with advertiser to automatically import and manage offers in Swaarm.
- Offers ApprovalReview and approve offers imported from an Advertiser API before they go live in Swaarm.
- Autoapproval RulesSet rules to automatically approve imported offers and reduce manual effort.
- Advertiser API (Networks)Set up an API connection with your advertiser to automatically import their offers into Swaarm.
Traffic
Set up Smart Links, traffic targeting, and traffic control rules to manage and optimize how traffic flows through Swaarm.
- Smart LinksUse Smart Links to redirect discarded traffic to your or external partner offer inventory; or split direct traffic across multiple offers.
- Traffic Targeting: Applying Conditions Across Multiple EntitiesApply targeting rules across multiple offers, advertisers, or publishers from a central place.
- Traffic Control: Allowing and Blocking Specific ValuesControl which traffic is allowed or blocked based on publisher-provided parameters such as sub IDs, app names, or other identifiers.
- Traffic TagsHow to create Traffic Tags and group together traffic with similar attributes that can be used as a filter in various features.
Reports
Reference guides for all Swaarm reports - Conversion Report, Custom Reports, Explorer, Postback Log, Studio, and more.
- Reports: Conversion ReportUse the Conversion Report to view and manage individual postbacks - filter by any field, export to CSV, fire postbacks manually, and update conversion data.
- Conversion Report: Filters & FiltersA reference list of all available fields in the Conversion Report, grouped by category, with descriptions and example values.
- Reports: AppsFlyerView your AppsFlyer Protect360 and Partner Reports directly in Swaarm to enrich your dataset with MMP data.
- Reports: Postback LogA guide to the Postback Log in Swaarm - how to find unattributed postbacks, understand why attribution failed, and diagnose advertiser integration issues.
- Reports: Custom ReportA guide to the Custom Report in Swaarm - how to build, filter, and read aggregated performance reports, plus how to save, share, and schedule them by email.
- Reports: StudioHow to use Superset in Swaarm - query your data with SQL Lab, explore available datasets, build charts and graphs, and create custom dashboards.
- Event LogHow to access all Clicks, Impressions and Click Redirections logs in Swaarm
- Fraud Detection ReportsHow to detect fraud, generate reports, and take action in Swaarm's performance marketing platform.
- Create ConversionsThis article describes the process of how to create conversions manually or by CSV.
- Update Conversions (via Report selection or CSV)Update status/decision/payouts for conversions via report selection or CSV matched by Click ID
- Reports: ExplorerA complete guide to Explorer in Swaarm - dimensions, measures, evaluation dimensions, failed rules, and time filters all in one place.
Organization
Configure platform-wide settings, manage users and roles, set up billing, and customize your Partner Platform.
- Organization: Billing & UsageView your monthly platform usage statistics and manage your Swaarm invoice payments.
- Organization: Platform TimezoneConfigure a platform-wide timezone so all data, reports, and scheduled actions reflect your local time instead of UTC.
- Custom Domain SetupSet up custom domains for your tracking links, Partner Platform, postbacks, and other Swaarm services.
- Custom Privacy Policy and Terms & ConditionsAdd a custom Privacy Policy and Terms & Conditions to your Partner Platform and publisher signup form.
- User Management: Creating Users and Managing RolesCreate and manage platform users and control their access with role-based permissions.
- Creating a Publisher Signup FormCreate a custom signup form for publishers to apply to work with you directly from the Partner Platform.
- AuditsView, filter, and revert every change made in Swaarm — including who made it, when, and what was changed.
- Organization: Partner Platform ConfigurationControl which features are available to publishers on the Partner Platform.
- Organization: SettingsA reference guide to all settings available under Organization → Settings.
Lead Generation
Features and guides designed specifically for lead generation campaigns in Swaarm.
- Lead Generation in SwaarmThis article outlines how you can leverage Lead Generation within the Swaarm platform.
- Incoming LeadsThis article explains all incoming leads in the platform
- Lead Optimization RulesConfigure rules to decide whether a lead should be forwarded to the Advertiser or discarded
- Outgoing Leads: Logs, Endpoints and AutomationHow to configure an advertiser's endpoint to forward leads and track forwarded leads
- Import Leads Using CSVHow to import leads via CSV for Lead Generation campaigns.
- Lead Generation Supported MacrosA list of supported macros for Lead Generation fields in Swaarm.
- Lead: Publisher API IntegrationHow to receive leads from publishers via API and the supported parameters.
- Unsubscribing LeadsAn API for providing unsubscribe functionality for collected leads conforming to privacy standards.
- Lead: Pre-pingHow to set up Pre-ping for Leads, both for incoming and outgoing Leads