Product
Get started quick in Swaarm. Learn your way around the platform from the Dashboard to setting up your first campaign and more!
85 articles
Dashboard
How to use the Dashboard to understand your overall performance.
Swaarm DashboardAn overview of the Swaarm Dashboard - the top row metrics, performance chart, and 6 widgets for Profit, Revenue, Costs, Conversions, Clicks, and Impressions.
Advertisers
This collection covers Advertisers Overview and Detail pages.
Advertisers page - referenceA complete reference for the Advertisers section in Swaarm - the overview page, advertiser detail page, and all tabs including offers, contacts, and more.
RebatesRebates allow you to automatically apply percentage-based revenue adjustments to selected Advertisers and Offers within a defined time period. This helps you handle discounts, commercial agreements, or revenue corrections without…
Publishers
This collection covers Publishers Overview and Detail pages.
Publisher Offer RequestsHow to manage publisher requests to be approved on offers - review, approve, or decline access requests from publishers via the Offer Accesses tab.
Publisher Access to Partner PlatformHow to give a publisher access to the Partner Platform - create a contact, grant login credentials, verify email delivery, and handle password resets.
Publishers page - referenceA complete reference for the Publishers section in Swaarm - the overview page, publisher detail page, and all tabs including offers, contacts, and more.
Publisher GroupsHow to create publisher groups on an offer - assign a group ID, mix traffic from one or more publishers, split ratios, generate sub IDs, and set KPI-based rotation.
Publisher PaymentsHow to create and manage publisher payments in Swaarm - track payment status, manage records, and optionally send payments via Tipalti.
Support TicketsHow publisher support tickets work in Swaarm - enable the feature, how publishers submit tickets via the Partner Platform, and how AMs manage them.
Publisher ReferralsHow to set up a publisher referral programme in Swaarm - create referral plans with multi-level commission structures and assign referral publishers.
Publisher Conversions APIRetrieve conversion data for a publishers using a simple API
Feed APIHow to give publishers access to Swaarm Feed API, what conditions an offer must meet to appear in the feed, and how to configure and debug the feed.
Offers
This collection covers Offers Overview and Detail pages.
Configuring Events on an OfferLearn how to create and edit events on an offer, including event identifiers, visibility settings, and postback configuration.
Offer Landing PagesAn overview of the Landing Pages tab on an offer - where to configure impression tracking, parallel tracking, and HTML landing pages for lead generation.
Offer Creatives Management & Ad ServingManage creatives for your offers, control how they are served using weights, and deliver creatives directly via Creative Serve Links with full impression tracking.
Targeted PayoutsHow to configure targeted payouts in Swaarm - set different WeGet/TheyGet values based on country, OS, device, or other targeting criteria, with bulk CSV setup.
Pixel TrackingHow pixel (cookie-based) tracking works in Swaarm - when to use it instead of S2S postback tracking, how to configure it, and how attribution works.
CouponsHow to set up coupon codes in Swaarm - create publisher-specific tracking links with coupon codes, set validity dates, and track usage in the Conversion Report.
Offer settings referenceA complete guide to creating and configuring an offer in Swaarm — covering all sections of the offer form, from general settings and events to payouts, budgets, targeting, and publishers.
Offer General and Advanced TargetingSet up offer-level targeting to control which traffic is accepted based on country, platform, device, location, time, and more.
Special Payouts for PublishersHow to set a publisher-specific payout on an offer - overriding the default WeGet and TheyGet for an individual publisher on the default event or a specific event.
Margin and Revenue ShareHow to use Revenue Share and Margin on an offer in Swaarm - let the advertiser pass dynamic revenue via postback and calculate publisher payouts automatically.
Publisher Budgets on an OfferHow to set click, conversion, revenue, and impression budgets for individual publishers on an offer - for both the default event and specific in-app events.
Update Offer StatusHow to update the status of one or multiple offers in Swaarm and what each status means.
Budgets - how they workAn overview of how offer and publisher budgets work in Swaarm - the difference between the two, Hard vs Soft caps, and what happens when a budget is reached.
Offers page - referenceA complete reference for the Offers section in Swaarm - the overview page, offer detail page, and all tabs including publishers, budgets, payouts, and more.
Approving and blocking publishersHow to approve and block publishers in Swaarm - on offer level,on advertiser level, and how to view the status history for any publisher on an offer.
Leadflows Supported in SwaarmHow to setup CPI, CPA, CPM, and CPC leadflows for your offers.
TagsHow tags work in Swaarm - how to add tags to offers, advertisers, and publishers, and where tags can be used for filtering, automation, and smart links.
Retargeting CampaignsHow to set up retargeting campaigns in Swaarm - upload a list of IDFA/GAID identifiers and configure an optimization rule to target only those specific users.
Targeting in SwaarmLearn how to filter traffic using Offer Targeting, Traffic Targeting, and Traffic Control.
Bulk Payout EditorHow to use the Bulk Payout Editor to download, edit, and re-upload payout data in bulk - update WeGet, TheyGet, or Margin across multiple offers at once.
Tools
This collection covers basic tools in Swaarm that help to test, update, and send offers.
Push ToolThis article describes the features of the push tool and how to push a vast amount of offers to publishers with only a few clicks.
Scan Offer ToolHow the scan tool works in Swaarm and what jumps mean. This is also known as the Phantom Scan Tool.
Schedule ChangesThis article explains how schedule changes need to be created and where to find existing scheduled changes
Testing Publisher IntegrationHow to test a publisher's tracking link and verify that clicks, conversions, and postbacks are all working correctly before going live.
Automation
This collection covers automation features such as workflows, alerts, and fillers.
FillersWhen you have the information to pass in the tracking link but it is not automatic, this will help you fill in the data.
Automation RulesHow to setup Automation Rules in Swaarm
AlertsHow to setup Alerts in Swaarm and receive notifications for these in-app or via email.
WorkflowsHow to create Workflows to perform operations automatically and/or configure multiple entities at the same time in Swaarm.
Zapier IntegrationHow to integrate Zapier with Swaarm and use their features to automate advertiser or publisher creation
Optimizations
This collection covers how to setup Optimization rules and all the rules for Clicks, Impressions, and Postbacks.
Optimization Tool OverviewThis article describes what Optimization tool is and where you can find it in your swaarm platform
Click Optimization RulesConfigure rules to filter traffic at click level based on predefined conditions.
Postback Decision Optimization RulesConfigure rules to decide whether a postback should be sent to the publisher or not.
Postback Status Optimization RulesConfigure rules to decide whether a conversion should have status 'Active', 'Pending', or 'Rejected'
Impression Optimization RulesConfigure rules to filter traffic at impression level based on predefined conditions.
Random Evaluation Optimization RuleConfigure random sampling logic to decide whether a postback should be sent to the publisher or not.
Integrations
The collection covers how to integrate with an advertisers adapter to receive offers via API.
Offers ApprovalHow to approve imported offers from your Advertisers API.
Autoapproval RulesSet rules to automatically approve imported offers and reduce manual effort.
Traffic
This collection includes Control, Targeting, and Smart Links.
Smart LinksSet up Smart Links to monetize your discarded traffic. Sometimes referred to as Recommendation links.
Traffic Targeting: Applying Conditions Across Multiple EntitiesApply targeting rules across multiple offers, advertisers, or publishers from a central place.
Traffic Control: Allowing and Blocking Specific ValuesControl which traffic is allowed or blocked based on publisher-provided parameters such as sub IDs, app names, or other identifiers.
Reports
This collection includes Conversion, Custom, AppsFlyer, Postback Log, Explorer, and SQL Studio report documentation.
Reports: Conversion ReportHow to use the conversion report and find details on each and every postback.
Conversion Report FiltersThis is a list of all the filters in Conversion Report with a simple summary for each filter.
AppsFlyer MMP ReportsHow to view your AppsFlyer Protect-360 and Partner reports in Swaarm.
Reports: Postback LogA guide to the Postback Log in Swaarm - how to find unattributed postbacks, understand why attribution failed, and diagnose advertiser integration issues.
Reports: Custom ReportA guide to the Custom Report in Swaarm - how to build, filter, and read aggregated performance reports, plus how to save, share, and schedule them by email.
Reports: StudioHow to use Superset in Swaarm - query your data with SQL Lab, explore available datasets, build charts and graphs, and create custom dashboards.
Event LogHow to access all Clicks, Impressions and Click Redirections logs in Swaarm
Fraud Detection ReportsHow to detect fraud, generate reports, and take action in Swaarm's performance marketing platform.
Create ConversionsThis article describes the process of how to create conversions manually or by CSV.
Update Conversions (via Report selection or CSV)Update status/decision/payouts for conversions via report selection or CSV matched by Click ID
Reports: ExplorerA complete guide to Explorer in Swaarm - dimensions, measures, evaluation dimensions, failed rules, and time filters all in one place.
Organization
This collection includes Audits, Users, Usage, and Settings.
Organization: UsageHow many events has my company done this month? What are my usage statistics for Swaarm? Find out here!
Organization: Local Timezone on Platform LevelThis article explains how to set up a local timezone on the platform level that makes easy to operate platform in non-UTC timezones
Organization: Logo & BrandingHow to add your logo or brandmark and customize the alternate color in Swaarm's platform.
Custom Domain SetupHow to setup custom domains for the Swaarm Platform
User RolesHow to manage user roles in Swaarm like account manager, admin, and more.
Custom Privacy Policy and Terms & ConditionsCreate custom Privacy Policy and Terms & Conditions for your Partner Platform
AppsFlyer Import StatsHow to import and view your AppsFlyer agency account stats into Swaarm.
Create Users in Swaarm PlatformCreate, manage, and delete users in Swaarm.
Creating a Publisher Signup FormCreate and customize the signup form with which publishers can apply to work with you.
Swaarm InvoicesHow to automate and manage payment for Swaarm invoices
AuditsView and undo any change or action that occurred in Swaarm including what, when, who, and more details with Audits.
Organization: Partner Platform SettingsThis article explains the features that can be enabled or disabled for the partner platform.
Lead Generation
Features designed for Lead Generation and how to use them.
Lead Generation in SwaarmThis article outlines how you can leverage Lead Generation within the Swaarm platform.
Incoming LeadsThis article explains all incoming leads in the platform
Lead Optimization RulesConfigure rules to decide whether a lead should be forwarded to the Advertiser or discarded
Outgoing Leads: Logs, Endpoints and AutomationHow to configure an advertiser's endpoint to forward leads and track forwarded leads
Import Leads Using CSVHow to import leads via CSV for Lead Generation campaigns.
Lead Generation Supported MacrosA list of supported macros for Lead Generation fields in Swaarm.
Lead: Publisher API IntegrationHow to receive leads from publishers via API and the supported parameters.
Unsubscribing LeadsAn API for providing unsubscribe functionality for collected leads conforming to privacy standards.
Lead: Pre-pingHow to set up Pre-ping for Leads, both for incoming and outgoing Leads