Get started quick in Swaarm. Learn your way around the platform from the Dashboard to setting up your first campaign and more!
117 articles
Dashboard
How to use the Dashboard to understand your overall performance.
Swaarm DashboardUsing Swaarm for the first time? See how the dashboard works and what it can do for you.
Charts & Graphs: HeatmapHow to use the Heatmap chart in Swaarm
Charts & Graphs: Data TableHow to read and use the Data Tables on overview pages
Charts & Graphs: The 6 WidgetsHow to use and understand the 6 widgets for Profit, Revenue, Costs, Paid Conversions, Clicks and Impressions.
Charts & Graphs: Top & BottomWhat is a Top & Bottom Table and how to use it.
Overview Pages: Search & FilterHow to use the search and filter on Overview pages.
Advertisers
This collection covers Advertisers Overview and Detail pages.
Advertisers OverviewThis overview page offers a consolidated view of performance data across all your advertisers and is useful for Advertiser Account Managers.
Create an AdvertiserHow to create a new Advertiser in Swaarm
Advertiser Details PageIn this article you will find how to use advertiser detail page
Blocking Publisher on Advertiser LevelHow to block publishers on the Advertiser level.
Sharing Test Link with AdvertiserThis article explains how you can create a test link for an offer and share with your advertiser to test
Publishers
This collection covers Publishers Overview and Detail pages.
Publisher Offer AccessesHow to approve and manage requests from your Publishers to be approved on an offer using Offer Accesses on Publisher Overview Page.
Connect Publisher to Swaarm's Feed APIHow to connect your publishers to the Swaarm Feed API.
Give Publisher Access to Partner PlatformThis article describes how to give access to Partner Platform for a publisher contact
Publishers OverviewHow to navigate the Publishers overview page..
Set a publisher marginThis article describes how to set a global publisher margin
Publisher Payments: Managing PaymentsWhat happens after you create a payment and how to manage them.
Generate API Key for your publisher
Publisher GroupsHow to mix two or more publishers traffic into a group on an offer with Publisher Groups.
Publisher Payments: Create PaymentsHow to create payments and pay your publishers all within Swaarm and send payments via Tipalti.
Publisher Details PageIn this article you will find how to use publisher detail page
Testing a PostbackHow to test the tracking link, create a test conversion, and see if the postback fires properly.
Create a PublisherHow to create a Publisher in Swaarm.
Support TicketsThis is how your publishers can communicate with you directly via support tickets in the Partner Platform.
Publisher ReferralsHow to create referral plans for your publishers and payments for commission.
Offers
This collection covers Offers Overview and Detail pages.
How to Set Up CPC & CPM CampaignsSetting up Cost per Click and Cost per Mille Campaigns
Offer Creation: EventsHow to add quality or monetization events to your offer.
Offer > Landing Pages: Add HTML Landing PagesThis article explains how to add HTML landing pages to the offer
Offer Creation: Creatives ManagementHow to add and manage your creatives per offer.
Offer Details PageEverything you need to know about the Offer Details Page
Targeted PayoutsConfigure payouts with advanced targeting. E.g. You have one offer targeting 2 different countries and each country has a different payout.
Offer Edit: General TabA detailed guide for the Offer Edit > General Tab when creating or updating an offer.
Pixel TrackingHow Pixel Tracking (Cookie-based Tracking) works in Swaarm and where to configure Pixel Tracking.
CouponsHow to setup coupons in Swaarm to provide codes for your publishers to use.
Offer Creation & EditingHow to create a new offer or edit an existing offer.
BudgetsHow to set Hourly, Daily, Monthly, Total Budgets for Clicks, Conversions and Revenue on an Offer for a Publisher.
Offer Creation: Advanced TargetingHow to setup your Offer with Advanced Targeting such as: targeting cities, states, devices, weekdays, and more.
Special Payouts for PublishersThis article explains how to add special payout to offer on publisher
Offer Details: Publishers TabUnderstand how to use the Publishers tab on an Offer details page effectively.
Margin and Revenue ShareHow to set an offer with margin and revenue share (dynamic payout)
View Through Attribution (VTA)What is VTA and how to set it up in Swaarm, also how to view Postback Impression Attribution in Conversion Reports.
Publisher Budgets on an OfferHow to add conversion, revenue, click, and impression budgets for individual publishers on an offer.
Impression Tracking on an OfferThis article describes where to insert the impression tracking link on an offer.
Blocking PublishersThis article explains how to block publishers with few click on an offer details page.
Update Offer StatusHow to update multiple the status on multiple offers. What Archived Status means. The difference of Pending vs Paused status.
How do budgets in the Swaarm Platform work?What is the difference between Offer and Publisher budgets
Offers OverviewThis overview page shows a consolidated view of performance data across all your offers and is useful for account managers.
Approving & Blocking publishers for an offerExplains how to approve and block publishers on an offer level
Leadflows Supported in SwaarmHow to setup CPI, CPA, CPM, and CPC leadflows for your offers.
Parallel TrackingHow to mark landing pages as parallel tracked and track users that are redirected to the app store.
Time TargetingThis article describes how to set time targeting on an offer
Region advanced targetingThis article describes how to set time targeting on an offer
Block clicks if appname missingThis article describes how to block click if appname is empty
Blacklist Sub SubId on offer levelThis article describes how to blacklist sub subIds on offer level
Whiltelist subIds on offer levelThis article describes how to whitelist subIds on offer level
Download CSV Files from Advertisers, Publishers, and OffersThis article explains how to download csv files from overview pages of Advertisers, Publishers, and Offers
TagsHow tags work in Swaarm for offers, advertisers, and publishers.
Retargeting CampaignsLearn how to set up effective retargeting campaigns using IDFA/GAID parameters to re-engage users and boost app usage
Notifications
Covering App and Email notifications.
Email NotificationsEmail notifications that are sent to your publishers.
Tools
This collection covers basic tools in Swaarm that help to test, update, and send offers.
Push ToolThis article describes the features of the push tool and how to push a vast amount of offers to publishers with only a few clicks.
Scan Offer ToolHow the scan tool works in Swaarm and what jumps mean. This is also known as the Phantom Scan Tool.
Traffic Control Blacklist Sub IDsHow to block unwanted sub IDs on a detailed or global level and how to unblock sub IDs.
Schedule ChangesThis article explains how schedule changes need to be created and where to find existing scheduled changes
Test Publisher IntegrationHow to automatically test publisher integration and generate test clicks and conversions.
Automation
This collection covers automation features such as workflows, alerts, and fillers.
FillersWhen you have the information to pass in the tracking link but it is not automatic, this will help you fill in the data.
Automation RulesHow to setup Automation Rules in Swaarm
AlertsHow to setup Alerts in Swaarm and receive notifications for these in-app or via email.
WorkflowsHow to create Workflows to perform operations automatically and/or configure multiple entities at the same time in Swaarm.
Zapier IntegrationHow to integrate Zapier with Swaarm and use their features to automate advertiser or publisher creation
Optimizations
This collection covers how to setup Optimization rules and all the rules for Clicks, Impressions, and Postbacks.
Optimization ToolThis article describes what Optimization tool is and where you can find it in your swaarm platform
Optimization Rule CreationThis article describes how to create optimization rules in the Swaarm platform and which rule applies in case of multiple rules present
Optimization Rules for Clicks & ImpressionsThis article describes how the optimization rule works on the click & impression level
Optimization Rules for Postback DecisionThis article describes how the optimization rule works on the Postback Decision level
Optimization Rules for Postback StatusThis article describes how the optimization rule works on the Postback Status level
Postback Status vs DecisionWhat is the difference between postback status and decision?
Integrations
The collection covers how to integrate with an advertisers adapter to receive offers via API.
Offers ApprovalHow to approve imported offers from your Advertisers API.
Automatic Offer ApprovalHow to set up an auto approval configuration for your integrated Network.
Traffic
This collection includes Control, Targeting, and Smart Links.
Smart LinksSet up Smart Links to monetize your discarded traffic. Sometimes referred to as Recommendation links.
Traffic TargetingHow to set up a global traffic targeting that applies to larger parts of traffic: such as traffic from multiple offers or sub Ids, and more.
Traffic ControlHow to block and allow traffic across Swaarm. (Blacklisting & Whitelisting)
AND Logic & OR LogicUnderstand the difference between AND logic & OR logic throughout the forms, filters and targeting features in Swaarm.
Reports
This collection includes Conversion, Custom, AppsFlyer, Postback Log, Explorer, and SQL Studio report documentation.
Reports: Conversion ReportHow to use the conversion report and find details on each and every postback.
Conversion Report FiltersThis is a list of all the filters in Conversion Report with a simple summary for each filter.
AppsFlyer MMP ReportsHow to view your AppsFlyer Protect-360 and Partner reports in Swaarm.
Reports: Postback LogHow to view unattributed and attributed postbacks in Swaarm.
Explorer: Time Filters & ShiftHow to filter your Explorer report to see and compare data at specific points of time.
Reports: Save & Email Custom ReportsHow to save custom reports and schedule sending the custom report as an email.
Reports: Custom ReportHow to generate Custom Reports, export as CSV, save private & public reports, schedule emailed reports and all the dimensions & metrics.
Create ConversionsThis article describes how to create conversions
Create, Edit and Update ConversionsThis article describes the process of how to create, edit and update conversions individually or by CSV.
Check updated conversionsThis article describes how to create conversion in the Swaarm platform
SQL StudioThis article explains how you can access the SQL Studio to explore more possibilities in data exploration and visualization
Explorer: Failed Rules
Explorer: Evaluation DimensionsThis article explains the differences in the Evaluation Dimensions
Explorer: MeasuresAll of the measures you can use in Explorer and what they show.
Event LogHow to access all Clicks, Impressions and Click Redirections logs in Swaarm
Explorer: DimensionsList of all the dimensions that can be used in Explorer.
Fraud Detection ReportsHow to detect fraud, generate reports, and take action in Swaarm's performance marketing platform.
Organization
This collection includes Audits, Users, Usage, and Settings.
Organization: UsageHow many events has my company done this month? What are my usage statistics for Swaarm? Find out here!
Organization: Local Timezone on Platform LevelThis article explains how to set up a local timezone on the platform level that makes easy to operate platform in non-UTC timezones
Organization: Logo & BrandingHow to add your logo or brandmark and customize the alternate color in Swaarm's platform.
Custom Domain SetupHow to setup custom domains for the Swaarm Platform
User RolesHow to manage user roles in Swaarm like account manager, admin, and more.
Custom Privacy Policy and Terms & ConditionsCreate custom Privacy Policy and Terms & Conditions for your Partner Platform
AppsFlyer Import StatsHow to import and view your AppsFlyer agency account stats into Swaarm.
Create Users in the Swaarm PlatformCreate, manage, and delete users in Swaarm.
Feed API configuratorOptimize the Feed API for your publishers with these few steps.
Creating a Publisher Signup FormCreate and customize the signup form with which publishers can apply to work with you.
Swaarm InvoicesHow to automate and manage payment for Swaarm invoices
AuditsView any change or action that occurred in Swaarm including what, when, who, and more details with Audits.
Organization: Partner Platform SettingsThis article explains the features that can be enabled or disabled for the partner platform.
Lead Generation
Features designed for Lead Generation and how to use them.
Lead Generation in SwaarmThis article outlines how you can leverage Lead Generation within the Swaarm platform.
Incoming LeadsThis article explains all incoming leads in the platform
Outgoing Leads: Logs, Endpoints and AutomationHow to configure an advertiser's endpoint to forward leads and track forwarded leads
Import Leads Using CSVHow to import leads via CSV for Lead Generation campaigns.
Lead: Publisher API IntegrationHow to receive leads from publishers via API and the supported parameters.
Unsubscribing LeadsAn API for providing unsubscribe functionality for collected leads conforming to privacy standards.