Margin and Revenue Share

How to set an offer with margin and revenue share (dynamic payout)

Updated over a week ago

With the "Revenue Share feature" at Swaarm, your advertiser can communicate to you the monetary amount per conversion on the postback.

Additionally, with the "Margin Feature" at Swaarm, you can also communicate to your publishers the monetary amount paid for the conversion based on margin.

In this article, we explain how to:

Set up revenue share setting on an offer

Let's assume that your advertiser has decided to communicate to you the revenue of an offer only via a postback. In order to detect this revenue, follow the next steps:

1. Go to the offer edit mode and on the General tab select the checkbox Revenue share

2. Communicate to your advertiser that your postback should be adjusted to have the parameter and they should pass the revenue under that parameter.

Pro Tip:

You can find your Postback to be integrated on the Advertiser side when going to the Advertiser page on the Postback tab.

3. Once you start getting postbacks from the advertiser, you can always check them on the Conversion Report.

Set up the margin setting on an offer, so that approved publishers get their "theyGet" value based on it

Now let's assume that you want to pay your publishers approved on "revenue share" offers based on margin (given that you don't know upfront the Weget of the offer)

For this scenario, you can set a margin on the offer, and they will get the theyGet on their postback.

Let's do that with the next steps:

1. Set the margin on the offer that has the revenue share activated. You can keep the WeGet and TheyGet empty.

The TheyGet for the publisher will be calculated based on the inserted margin at the moment of getting the Postback of the advertiser.

2. Ask your publisher to tell you the parameter on their side to pass the theyGet amount. After you know it, you can update the publisher postback on swaarm and add the parameter and Swaarm macro: #{payout.theyGetInDollars} as an example below:

Pro Tip

Go to the publisher page and edit the postback of the publisher there

3. Go to the conversion report and check that the theyGet passed to the publisher in their postback is calculated based on the margin set on the offer

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