Tags let you group offers, advertisers, and publishers for organisation and automation. You can use tags to filter entities across overview pages, apply them as conditions in automation rules and workflows, and reference them in traffic targeting and smart links.
Tag permissions
Before creating tags, check who has permission to create new ones. By default, only users with a certain role and above can create custom tags - other users can only select from existing tags.
To configure tag permissions: Organization → Settings → Miscellaneous → Permissions
Adding tags to offers
Go to Offer → Edit → General tab
Find the Tags field (bottom right of the form)
Type your tag and press Enter to add it - you can add multiple tags
Click Save
Adding tags to advertisers
Go to Advertiser page → Edit
Find the Tags field
Add tags separated by a space
Click Save
Adding tags to publishers
Go to Publisher page → Edit
Find the Tags field
Add tags separated by a space
Click Save
Managing tags on overview pages
Tags can be managed from the Tags tab on offers, advertisers, or publishers overview pages :
Add - click + Add Tags to add one or multiple tags at once. You can also add the same tag to multiple entities in one step
Delete - click the red trash icon next to a tag to remove it - one at a time
Where tags can be used
Feature | How tags are used |
Overview pages | Filter offers, advertisers, or publishers by tag to quickly find a group |
Apply filter by tag in the reports | |
Apply targeting conditions to all entities with a specific tag | |
Automation Rules | Trigger or scope rules based on offer, advertiser, or publisher tags |
Include or exclude tagged offers from a smart link pool |