Top & Bottom
This table is simple and effective to use at the start of the day to evaluate which campaigns did well and which campaigns under-performed and need attention.
This table displays 20 offers sorted by the highest increases (top) and decreases (bottom) in terms of total profit for today and yesterday. The difference in profit (Delta ABS) and the difference in the percentage of profit (Delta PCT) between these two days are also displayed in separate columns.
When you select Today from the range selection, all data will be shown for the current day and the day before.
Similarly, when you select Yesterday from the range selection, all data will be shown for yesterday and the day before that.
The numbers and percentages are displayed with red arrows when negative, and green arrows when positive. Both views can be sorted by either profit amount or percentage values.
Clicking on the name will redirect you to the detail page.