Lead Generation
Features designed for Lead Generation and how to use them.
9 articles
Lead Generation in SwaarmThis article outlines how you can leverage Lead Generation within the Swaarm platform.
Incoming LeadsThis article explains all incoming leads in the platform
Lead Optimization RulesThis article describes how the optimization rule works on the lead generation level
Outgoing Leads: Logs, Endpoints and AutomationHow to configure an advertiser's endpoint to forward leads and track forwarded leads
Import Leads Using CSVHow to import leads via CSV for Lead Generation campaigns.
Lead Generation Supported MacrosA list of supported macros for Lead Generation fields in Swaarm.
Lead: Publisher API IntegrationHow to receive leads from publishers via API and the supported parameters.
Unsubscribing LeadsAn API for providing unsubscribe functionality for collected leads conforming to privacy standards.
Lead: Pre-pingHow to set up Pre-ping for Leads, both for incoming and outgoing Leads