Publisher budgets let you cap how much traffic or conversions a specific publisher can send on an offer. They work within the offer budget — if a publisher hits their cap, their traffic stops, but other publishers can continue until the offer budget is reached.
ℹ️ For an overview of how offer and publisher budgets interact, and what Hard vs Soft caps mean, see Budgets - how they work →
Setting a publisher budget
Go to Offers → [Offer name] → Publishers tab → Budget tab. Find the publisher and click Edit:
Select the Event you want to set a budget for from the Event filter dropdown
ℹ️ Click budgets are always tied to the Default event. For conversion, revenue, or impression budgets on a specific in-app event, select that event from the dropdown first.
Enter the budget values - Hourly, Daily, Monthly, or Total
Click Save
Budget types you can set per publisher
Budget type | What it caps |
Click budget | Total clicks from this publisher forwarded to the advertiser |
Conversion budget | Total approved conversions from this publisher |
Revenue budget | Total WeGet earned from this publisher's conversions |
Impression budget | Total impressions from this publisher |
ℹ️ Each can be set at Hourly, Daily, Monthly, or Total frequency.
Common examples
1) Cap a high-volume publisher on clicks
Publisher 3 is sending a disproportionate share of clicks and you want to limit their contribution.
Set a Daily Click budget with a Hard cap - once they hit the limit, their clicks are discarded for the rest of the day while other publishers continue unaffected.
2) Cap a publisher on conversions for a specific event
You want to limit how many Registration events Publisher 3 can send on an offer.
Select the Registration event from the Event filter, then set a Daily Conversion budget - only their conversions for that event are capped, not their installs.
3) Set a monthly revenue limit for a publisher
You've agreed a maximum monthly spend of $10000 with Publisher 3.
Set a Monthly Revenue budget with a Soft cap - once their TheyGet reaches the limit, their conversions are still approved but their postback is not fired, so no further payouts are triggered.
4) Test a new publisher with a total click cap
You're onboarding a new publisher and want to limit risk.
Set a Total Click budget of 100 000 - they can send up to 100 000 clicks across the lifetime of their approval, giving you enough data to assess quality before removing the cap.
