Fillers
Fillers are a unique tool for unique circumstances. This tool allows you to fill data in a macro requested by the advertiser.
Fields You Can Fill
App
App ID
App Name
Creative
Placement
Site
Sub ID
Sub Sub ID
Additional information on Fields below.
The most common case is typical with App Names. Let's go through this step-by-step.
How to Create a Filler Rule
App Names Fillers Example
Your advertiser is asking from a specific traffic source to pass App Names. When you reach out to that traffic source they say they cannot pass App Names in the URLs, however, they can provide you with a static list of where the traffic is originating from. You can use this information and put the list in a Filler.
Step By Step Guide
Go to Automation on the side menu
Click on Fillers
Click +Create
Choose which Field Name will be filled in
In this case, App Name
Select the Recency
Recency will restrict each value to be filled in the tracking URL at most once a day
Filter the traffic that will be effected by this rule by entering data in any of the optional fields
In this case, you would choose the publisher that gave you the static list and which offer the advertiser asked to have App Names passed.
Enter the filler Values
In this case, these values are the names of the Apps from a static list that your traffic source has shared with you
Simple Values: Enter each value one by one manually
Advanced Values: Paste values in bulk from a CSV or similar
Add a weight % to the values
For example: If the publisher only uses Twitter and UberEats as App Nmaes, you would put 50/50. So 50% of the time UberEats will show up when you pass the app name or Twitter will fill that place.
Click save and you will see the saved filler on the overview table
💡 Global Filler
If you decide to leave every field blank, you will create a Global Filler that will affect every campaign. We don't recommend creating Global Fillers as it has the potential to impact every campaign and traffic source.
Comparing Simple vs Advanced Values
Simple Values: If you have a few values to add then add them one by one with the respective weight in the Simple tab.
Advanced Values: Let's say, your traffic source has shared a CSV file with you that contains a long list of values, then instead of adding the values one by one, put a weight next to each value in the file -> copy all the data -> click on the Advanced tab, and paste the data where each row should look like <filler value>, <weight>.
What Does Force Override Do?
Regardless of whether values are being passed by your publisher, the filler will override it with the values you have put. If left unchecked then only when values are missing are they filled in.
💡 Important Filler Tips
Even if the sum of the weight % goes beyond 100, we normalize it to 100, so there's no restriction that it needs to add up to 100 every time
You can test the publisher tracking URL (make sure the macro is correct) and see if the values are configured correctly.
Filters
General Filters
Field Name: This is the macro being replaced or filled
App
This can be used to fill in both App ID & App Name in the same macro
For example, a publisher can pass either App ID & Name using this format "id333903271|Twitter" in this field, remember to include the vertical pip key between App ID and Name "|" (shift+\ on pc)
App ID
App Name
Creative
Placement
Site
Sub ID
Sub Sub ID
Country: Any offers with this country will receive fillers
Operating System: Android and iOS - choose which one will receive the filler
Should You Use Entities or Tags?
Offers vs Offer Tags
For Offers, you can put multiple offers for whom you want to pass the fillers, but if you have all offers you want to pass fillers for tagged under a specific tag then put the offer tag name in Offer Tags.
I want only offer - a 'Test Offer' to pass configured App Names
I want only offers tagged under "social" to pass configured App Names
Advertiser vs Advertiser Tags
This is which advertiser is being selected for this filler. For Advertisers, you can put multiple advertisers, where the fillers will be passed in all the offers under that advertiser.
If you want to pass fillers for multiple advertisers and they are tagged under a specific tag then put the advertiser tag name in Advertiser Tags.
For eg.,
I want "Advertiser 1" and "Advertiser 2" only to receive these fillers
I want all advertisers tagged under "new" to receive these fillers
Publisher vs Publisher Tags
This is the traffic source that will pass the fillers. For publishers, you can put multiple publishers, where the fillers will be passed in all the offers approved on that publisher.
If you want to pass fillers for multiple publishers and they are tagged under a specific tag then put the publisher tag name in Publisher Tags.
For eg.,
"Publisher 1" will only pass these App Names
All publishers tagged under "new" will pass these App Names
✏️ Can You Filter Both Entities and Tags?
Entities and Tags can not be filtered at the same time, which means you can either add offer names or offer tags, and the same applies to the Advertiser and Publisher section.
For example: The given filters section will apply filler on "Test Offer" and all offers under advertisers that are tagged under "new".
