The optimization tool is one of the automation features in the Swaarm platform. By using this tool you can have the flexibility to configure different strategies to improve the performance of your offers by driving good quality traffic which in return will bring more revenue to your company.

Go to the Optimizations page by clicking on Automation > Optimizations. You will see there are optimization rules already created by default. These are the rules that have been created in advance before handing over the platform to you. These default rules will cover the basic optimization requirements once you start receiving traffic in your platform. You can create your own optimization rule by clicking on + Create at the top right corner.

However, you can also edit the pre-created (default) rules to match your requirements. To do this, you can click on the Edit button in the leftmost column and update them. You can also set the rule active or inactive by checking the small box at the bottom of the page.

If you deactivate the global rule, it will allow all the respective traffic to the system for that rule type.

For example, if you deactivate the global click rule for inactive offers, then the traffic received on inactive offers in the platform will not be discarded.

If you create a rule for a specific offer, advertiser, or publisher, and keep it inactive, then it will allow the respective traffic in the system even if there is a global optimization rule activated for the same type.

For example, let's say you have a global rule for Click Budget Reached that is active, and then another rule set up for Publisher-2 for Click Budget Reached that is inactive. Then the second rule will not be impacted by the global rule and it will allow the traffic for Publisher-2 even if the click budget is reached on Publisher-2.

The rule that has been created for a particular Advertiser, Publisher, or Offer always has the highest priority. For example, if there is a rule set up for click recency of 60 seconds for all Advertisers and you create a 2nd rule with 30 seconds click recency for an advertiser called "Test advertiser(21)". In this case, for all the offers of the "Test Advertiser(21)", the rule with 30 seconds recency will be applied. The Global rule with 60 seconds recency will be ignored for all these offers. Here is the list of prioritization.