In the context of email marketing and the privacy standards like GDPR and CCPA, personally identifiable data has to be deleted at the request of end users.
With Swaarm this can be handled manually by erasing leads via the UI or programatically through unsubscribe links.
An unsubscribe link looks as follows:
https://track.INSERT_DOMAIN_HERE.swaarm-clients.com/unsubscribe?lead_id=INSERT_LEAD_ID