Advanced Targeting Tab
Sometimes your campaigns need advanced targeting. On this tab, you can set your campaign to target certain devices, cities, and even weekdays. It is also possible to set up advanced targeting for different publishers running this campaign.
Advanced Targeting Fields
HTTP Accept Header
HTTP Referrer Header
Offer
Publisher
App
App ID
Creative
Org. Sub ID
Site
Sub ID
Sub Sub ID
Recommended Traffic
Time
Hours
This is based on the UTC time zone, so you will need to convert it to the time zone of the country the campaign is running.
Weekdays
User
Browser
Browser Version
Connection ISP
Connection Type
Device IP
Device Language
Device Make
Device Model
Device OS
Device OS Version
Device Type
Device User Agent
GAID
Geo City
Geo Country
Geo Region
IDFA
In App
Once you have selected your field you can add an Operation:
Equals
Select One Value
In
Select Multiple Values
Is Empty
Is Not Empty
Not Equals
Select One Value
Not Contains
Contains
Not In
Select Multiple Values
Next, you will choose your Value. This can be a pre-selected list or a search/filter option such as one of your Publishers.
Group Targeting: And & Or Logic
With Advanced targeting, you can create groups of targeting rules. For example, you can create a rule such as:
Publisher > Equals > 2 Test Publisher
User-Geo City > Equals > Los Angeles
OR
Publisher > Equals > 3 Example Publisher
User-Geo City > Equals> San Francisco
This states that if Publisher 2 is sending traffic it will target Los Angeles or if Publisher 3 is sending traffic, it will target San Francisco.
Publisher > Equals > 2 Test Publisher
Publisher-App > In > App1, App2
AND
Publisher > Equals > 2 Test Publisher
Publisher-Sub ID > Not In > Subid123, Subid456
Here Publisher 2 is targeting specific App Names and not targeting certain Sub IDs at the same time.
Whitelisting & Blacklisting with Advanced Targeting
If you want to blacklist or whitelist specific values this is the tool to use. While you can Blacklist Sub IDs with the Traffic Control tool, here in Advance Targeting you can whitelist or blacklist many other values.
For example, if you have a Publisher Sub ID you want to whitelist then you can set up your targeting like so:
Publisher > Equals > 2 Test Publisher
Publisher - Sub ID > In > 1234subid, 5678subid...
You can also Blacklist AppNames:
Publisher - App > Not In > Twitter, UberEats, etc....
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