Leadflow Types
There are several leadflow types that can be set up in Swaarm platform:
CPI (Cost Per Install)
When you get paid for the default event in Swaarm. There are no other paid events but there can be additional quality events setup for the offer. The lead flow of the offer must be “CPI”
CPA (Cost Per Action/Lead)
When the default event is not paid, therefore the offer must have paid events and the lead flow of the offer must be “CPA”
CPM Cost Per Mille/Thousand Impressions)
When you get paid for every 1000 impressions
CPC (Cost Per Click)
When you get paid for clicks sent to the offer.
Leadflow Setup
All of the examples below start on the Offer Edit > General Tab.
How to Configure a CPI Offer
Click on the Leadflow field
Select CPI
Click Save
Go the Payout tab
Insert the Default Payout
Click Save
Go to the Budget tab
Add Default Conversion or Revenue Budgets
Click Save
Quality Events on a CPI Offer
It is possible that your Advertiser will also forward events for a CPI offer that are not paid, but are quality events. To set this up please follow the instructions below:
Go to the Events tab
Click on New Event
Fill in the following fields
Name of the event (registration, login, FTD etc.)
Select the Visibility of the postback
Select Public and the event will be forwarded to the publisher
Select Private and the event will not be forwarded to the publisher.
Select Multiple Postbacks if it is an even that can be triggered multiple times (e.g. a login). If it is an event that happens once (e.g. registration) then leave it unchecked.
If you select multiple postbacks, all postbacks will have the Postback Status as approved.
Click Save
Once the event has been created, do not add a payout for the event and the classification of the event will remain Quality. If you add a payout for any event other than Default, then that event will switch to classification Monetization (Paid event).
How do the publishers see a CPI offer in the feed API?
Leadflow is displayed as CPI
Payout is displayed based on the default TheyGet or special TheyGet if the publisher has one.
Event is not displayed because it is set as Private
How to Configure a CPA Offer
These are the steps you must follow when you set up a CPA offer. There should be at least one paid event for a CPA offer. Please follow the instructions below to set it up:
Click on the Leadflow field
Select CPA
Click Save
Go to the Events Tab
Click + New Event
Fill in the following fields:
Visibility: Select Public and the event will be forwarded to the publisher
Select Private and the event will not be forwarded to the publisher.
Insert the Advertiser EventType ID if you would like to track based on Advertiser event ID, otherwise leave it empty
Multiple Postbacks: Select this check box, if an event is supposed to be triggered multiple times by a user, for example, “Purchase". If an event is supposed to be triggered only once by the user, for example, “Signup”, then leave it unchecked. If this checkbox is checked, then all the postbacks for the respective event will have the status as Approved
Go to the payout tab and select the event that you just created
Insert the payout
Go to the budget tab and select the event that you just created
Insert the budget there
How do the publishers see a CPA offer in the feed API?
Leadflow is displayed as CPA
Events created in the platform will be displayed because they are set as Public
