The Dashboard is the first page you see when you log into Swaarm. It gives you a high-level view of your company's performance — key metrics, trend charts, and goal tracking - all in one place.
ℹ️ You can return to the Dashboard at any time by clicking your brand logo in the top left corner.
Top navigation bar
The bar at the top of every page contains:
Element | What it does |
Search | Search for any Advertiser, Offer, or Publisher by name/id |
Platform timezone | Shows the current time in selected platform timezone |
Notifications bell | View platform notifications and alerts |
User menu | Click your email to access Account Settings or Logout |
Account Settings has two tabs:
Notifications - set email frequency for Alert and Network Failure notifications
Privacy - manage cookie settings (Functionality and Performance cookies)
The 6 widgets
The top of the dashboard shows 6 widgets: Profit, Revenue, Costs, Paid Conversions, Clicks, and Impressions.
Each widget shows three time periods:
Period | What it shows |
Today | Real-time data from midnight to now |
Yesterday | Full previous day |
MTD | Month-to-date - from the 1st of the current month to now |
The percentage delta next to each value shows the change compared to the equivalent previous period:
Today % = today so far vs the same time yesterday
Yesterday % = yesterday vs the day before yesterday
MTD % = this month so far vs the same period last month
A green arrow 
means an increase, a grey arrow 
means a slight decrease, a red arrow 
means a major decrease.
ℹ️ Clicking any row in a widget opens a Custom Report pre-filtered to that metric and time period.
Performance chart
The performance chart shows trend data for the selected metric over time.
Metric - select which metric to display by clicking any of the labels in the chart legend: Profit, Costs, Revenue, Paid Conversions, Clicks, or Impressions
Granularity - switch between Hourly, Daily, Weekly, or Monthly in the top right
Show Deltas - toggle on to overlay delta values on the chart
For example: Last day’s data (if daily was selected). This gives you a comparison of how you are performing this day vs yesterday, etc.
WKND - weekend periods are highlighted in blue so you can easily spot weekly patterns
Advertiser Diversification
The donut chart shows how your profit is distributed across advertisers - useful for spotting concentration risk if too much revenue depends on a single advertiser.
Switch between Today and Yesterday using the selector in the top right
Hover over a segment to see the advertiser name and profit value
Top Offers / Advertisers / Publishers table
The table at the bottom shows your top performers ranked by profit with day-over-day comparison.
Switch between Offers, Advertisers, and Publishers using the tabs. Toggle between Today and Yesterday in the top right.
Column | What it shows |
Name | Offer / Advertiser / Publisher name - click to open the detail page |
[Date] DTH | Profit for that day to here - same-time comparison between two days |
Delta ABS. | Absolute profit difference between the two days |
Delta PCT. | Percentage profit change between the two days |
Countries | GEOs selected as targeted on the offer |
Acc. Manager | Account manager assigned |
ℹ️ The Dashboard is not customisable. If you need a custom view of your data, you can build your own dashboard in Reports → Superset.