Dimensions
Time
Choose the time granularity you want to split your data by
Advertiser
Advertiser ID: ID of the advertiser in Swaarm platform
Advertiser Name: Name of the advertiser in Swaarm platform
Manager ID: Advertiser account manager ID at any point in time
Current Manager ID: Current advertiser account manager ID
Manager Name: Advertiser account manager name at any point in time
Current Manager Name: Current advertiser account manager name
Current Sales Manager ID: Current advertiser sales manager ID
Current Sales Manager Name: Current advertiser sales manager name
Advertiser Adapter Type: The API adapter the advertiser is using
Publishers
Publisher App: Name of the publisher App passed through publisher tracking URL
Publisher ID: ID of the publisher in Swaarm platform
Publisher Group ID: ID of the publisher group
Publisher Name: Name of the publisher in Swaarm platform
Publisher Manager ID: Publisher manager ID at any point in time
Current Publisher Manager ID: Current Publisher manager ID
Publisher Manager: Publisher manager name at any point in time
Current Publisher Manager: Current Publisher manager name
Publisher Sub ID: Publisher Sub/source ID passed thorough publisher tracking URL
Publisher Sub Sub ID: Sub/source ID of the publisher sub/source passed through publisher tracking URL
Term: Search Term passed through the publisher tracking URL.
Traffic
Recommendation Link ID: Smart Link ID
Country: Country in which user clicked on the Ad
OS: Operating system of the user's device (e.g., Android, iOS, etc)
OS Version: Operating system version of the user's device
Connection Type: Internet connection type (e.g. cellular, corporate, dial-up, cable DSL, etc.)
Device Type: Device type of the user's device (e.g., mobile, iPhone, tablet, desktop, etc)
Browser: Device browser (e.g., Chrome, safari, etc)
In App: Whether the Ad was opened in an app or the web
Carrier/ISP: The carrier provider or internet service provider of the user who clicks on the ad
Offers
Event Type ID: The event type ID generated by Swaarm platform
Event Type Name: The event type Name given during the event set up in Swaarm platform
Offer ID: ID of the offer
Advertiser Offer ID: ID of the offer in the advertiser's platform (external offer id)
Offer name: Name of the offer
Offer Name Upper Case: Offer name in upper case (useful for filtering offers that are case sensitive)
App/play store ID: App or play store ID of the offer that has been set up in Swaarm platform
Offer Category: The vertical/category of the app (used for older data sets - Offer Tags has replaced this)
Offer Tags: The tags placed on the offer
Tracker name: The name of the tracker used by the main advertiser; for example, Appsflyer, adjust, etc.
Evaluation
Failed Click Rules: The number of clicks that might fail because of a variety of reasons and not redirect to the Advertiser. "Null" if no failed rule applies. For example; advanced targeting mismatch, Receny, etc.
Failed Click Subrules
Failed Impression Rules
Failed Impression Subrules
Failed Decision Rules: The number of conversions that might fail because of a variety of reasons while evaluating the conversion and not passed to the publishers. "Null" if no failed rule applies. For example; Budget reached, Click to install time, etc.
Failed Decision Subrules
Failed Status Rules: The number of conversions that might fail because of a variety of reasons while the system defines the status of the conversion and not passed to the publishers. "Null" if no failed rule applies. For example; Offer not active, Rejected by an advertiser
Failed Status Subrules
Click to install time: Time difference between the click and the default conversion tracking by the system.
Decision: The conversion evaluation status; Passed or Failed.
Status: Conversion status; Approved, Pending, or Rejected
Privacy Enabled
Impression Attribution: Whether the conversion is attributed on impression for VTA campaigns (True) or not (False).