Swaarm Perform
Scale your performance marketing with Swaarm's setup guides, step-by-step help, and FAQs.
316 articles
Product
A complete reference for all Swaarm platform features — from offers and publishers to automation, reports, and organization settings.
- DashboardLearn how to navigate and use the Swaarm Dashboard to monitor your campaign performance at a glance.1 article
- AdvertisersEverything you need to create, configure, and manage advertisers in Swaarm.2 articles
- PublishersEverything you need to create, configure, and manage publishers in Swaarm.9 articles
- OffersEverything you need to create, configure, and manage offers in Swaarm - including targeting, payouts, budgets, and publisher access.19 articles
- NotificationsConfigure app and email notifications for alerts, user activity, and platform events.1 article
- ToolsReference guides for Swaarm's built-in tools - approve offers in bulk, testing postbacks, scheduling updates, and more.5 articles
- AutomationSet up Workflows, Alerts, and Fillers to automate actions and reduce manual work.4 articles
- OptimizationsConfigure click and postback optimization rules to control traffic quality and conversion evaluation.6 articles
- IntegrationsSet up API connections with advertiser to automatically import and manage offers in Swaarm.3 articles
- TrafficSet up Smart Links, traffic targeting, and traffic control rules to manage and optimize how traffic flows through Swaarm.4 articles
- ReportsReference guides for all Swaarm reports - Conversion Report, Custom Reports, Explorer, Postback Log, Studio, and more.11 articles
- OrganizationConfigure platform-wide settings, manage users and roles, set up billing, and customize your Partner Platform.9 articles
- Lead GenerationFeatures and guides designed specifically for lead generation campaigns in Swaarm.9 articles
Network configuration
This collection contains articles related to Network Configuration and Network Adapters supported by Swaarm
- Add Echo226 / Edge AdapterThis article describes how to integrate a network using Edge226 tracking solution
- Add Linkrall NetworkThis article is to explain to you how to add a network that is using Linkrall as their tracking solution
- Add Marversal NetworkThis article describes how to integrate a network using Marversal tracking solution / Adapter
- Add Aduclick Network
- Add ExplorAds NetworkThis article describes how to integrate a network using ExplorAds tracking solution / Adapter
- Configure Offer Fields in API Network SettingConfigure how each offer field is synced from your advertiser's API - at approval, continuously, or never.
- Add Mobpowertech NetworkThis article is to explain you how to add a network that is using Mobpowertech as their tracking solution
- New Network RequestThis article explains the steps you need to follow to onboard a new network which is not yet in the Swaarm Network list.
- List of Network Adapters Supported by SwaarmWe support the following network adapters to be integrated in your via API
- Add OffersHub NetworkThis article describes how to integrate a network using OffersHub tracking solution
- Add FlatAds NetworkThis article describes how to integrate a network using FlatAds tracking solution
- Add LolaLeads NetworkThis article describes how to integrate a network using LolaLeads tracking solution
- Add IGA NetworkThis article describes how to integrate a network using IGA tracking solution
- Add TyrAds NetworkThis article is to explain to you how to add a network that uses TyrAds as its tracking solution
- Add RayGames NetworkThis article is to explain to you how to add a network that uses RayGames as its tracking solution
- Add Novabeyond NetworkThis article describes how to integrate a network using Novabeyond tracking solution
- Add OmobiAds NetworkThis article is to explain to you how to add a network that uses OmobiAds as its tracking solution
- Add AppFavour NetworkThis article is to explain to you how to add a network that uses AppFavour as its tracking solution
- Add SeedApp NetworkThis article is to explain to you how to add a network that uses SeedApp as its tracking solution
- Add Buzzvil AdapterThis article explains how to connect Swaarm with Buzzvil via API to import offers
- Add GoKart AdapterThis article explains how to connect Swaarm with GoKart via API to import offers
- Add MyChips AdapterThis article explains how to connect Swaarm with MyChips via API to import offers
- Add Howdoesin AdapterThis article explains how to connect Swaarm with Howdoesin via API to import offers
- Add Playback AdapterThis article explains how to connect Swaarm with Playback via API to import offers
Integration with Advertisers
Guides for integrating advertisers and MMPs with Swaarm - tracking links, postback setup, and cost upload configurations.
- GeneralCore reference articles for advertiser integration - tracking link macros, postback parameters, and API access.3 articles
- MMP IntegrationsStep-by-step integration guides for connecting specific MMPs and tracking platforms with Swaarm.10 articles
- Cost Upload IntegrationsGuides for sharing ad spend data with your advertisers' MMP accounts directly from Swaarm.3 articles
- SAN IntegrationsConnect Self-Attributing Networks like Google and Meta with Swaarm - pull performance data, forward conversions, and track Google Ads campaigns.2 articles
- Other IntegrationsIntegration guides for platforms that don't fit into the MMP or cost upload categories.2 articles
Integration with Publishers
A complete reference for integrating publishers with Swaarm — tracking link parameters, postback macros, and setup guides for common scenarios.
- Publisher Postback SetupPublisher postbacks allow Swaarm to notify publishers about conversions attributed to their traffic. This article explains: where to configure publisher postbacks, what each postback setting means, and how to set…
- Publisher Tracking DetailsA complete reference for publisher tracking in Swaarm - click parameters for the tracking link, postback macros, ATT parameters, impression tracking, and sample URLs
Partner Platform
Documentation to help you understand all the functions capable with the Partner Platform.
- Partner Platform: DashboardView your performance overview, running offers, and key reports from the Partner Platform dashboard.
- Partner Platform: SettingsAccess your API credentials and manage your postback links and payment method from the Partner Platform.
- Partner Platform: OffersBrowse your running offers and request approval for new ones from the Offers Overview page.
- Partner Platform: PaymentsRequest payments, track their status, and sign up with Tipalti to receive payments directly through the Partner Platform.
- Partner Platform: Alerts & NotificationsView alert notifications directly from the Partner Platform.
- Partner Platform: Support TicketsSubmit support tickets to communicate directly with your account manager from the Partner Platform.
- Partner Platform: Custom ReportsBuild custom reports to view and analyse your own performance data in the Partner Platform.
- Partner Platform: Conversion ReportIf enabled by your account manager, you'll have access to a Conversion Report showing detailed, conversion-level data for your traffic.
- Partner Platform: Offer DetailsView tracking links, KPIs, performance, and event details for a specific offer in the Partner Platform.
SKAd Network
This collection contains SKAd Network related documentation
Integration with Fraud Prevention Tools
This collection contains articles on how to integrate with various fraud prevention tools
- Integrating Swaarm with 24metrics: Step-by-Step GuideThis article describes how to integrate with 24metrics to help prevent fraudulent traffic
- Integrating Swaarm with Verisoul: Step-by-Step GuideThis article describes how to integrate with Verisoul to help prevent fraudulent traffic
- Integrating Swaarm with Adscore: Step-by-Step GuideThis article describes how to integrate with Adscore to help prevent fraudulent traffic
- Integrating Swaarm with Cleartrust: Step-by-Step GuideThis article describes how to integrate with Cleartrust to help prevent fraudulent traffic
- Integrating Swaarm with Anura: Step-by-Step GuideThis article describes how to integrate with Anura to help prevent fraudulent traffic
Privacy Enabled Attribution
Articles related to Apple's iOS 14.5+ release
- Privacy-Aware Publisher Integration - GenericHow a generic publisher can integrate using PEA Chain attribution when a click ID can't be transmitted.
- Swaarm - Swaarm: Advanced Privacy IntegrationHow to set up PEA Chain attribution when integrating with a partner who also uses Swaarm.
- Privacy-Aware Advertiser Integration - GenericThis article describes the steps you should take in order to integrate with a generic advertiser that is privacy aware.
- Privacy Enabled Attribution (PEA)How Swaarm's PEA Chain enables attribution across the network chain on iOS 14.5+ without collecting personal data.
- AppsFlyer Integration with Swaarm: Advanced Privacy (PEA Chain)How to set up PEA Chain attribution alongside regular click ID attribution for AppsFlyer integration on iOS 14.5+.
Migration
This collection contains articles on using the migration feature
Swaarm Tracker Customization
Articles that describe how to customize Swaarm's tracker.
Getting Started
Initial setup guide for new users
- How Swaarm works - traffic flow overviewThis article covers the core flow, the key concepts you'll encounter every day, and how Swaarm evaluates clicks and conversions.
- Create and configure an AdvertiserStep-by-step guide to onboarding a new advertiser in Swaarm. Covers direct postback setup, MMP integrations (Appsflyer, Adjust, Kochava), and network API adapters - including how to test before going live.
- Create and configure a PublisherLearn how to onboard a new publisher in Swaarm - from creating their profile and setting up postback notifications, to giving them API feed or Partner Platform access and testing…
- Set up an offerAn offer is the campaign unit in Swaarm - it ties together an advertiser, a tracking URL, targeting, payouts, and the publishers approved to run it. This article walks you…
- Reports: Which report to useA guide to every report in Swaarm - what each one is for, when to use it, and links to the full documentation for each
- Before go-live checklistA complete pre-launch checklist for AMs. Run through this before sending live traffic on any new campaign to make sure your setup is correct end-to-end.