Heatmap
The idea of Heatmap is the ability to have an insightful view into information on your Advertisers, Publishers, and Offers at a quick glance. When you are on the go on your phone or if you checking numbers daily, this is a useful chart to see what is performing or underperforming next to each other in a convenient and colorful chart.
On the Heatmap tab, you will be able to get more granular level information about the offers' performance. The following metrics can be filtered:
Range
Sorting the Heatmap by a specific date range.
Granularity
Viewing the Heatmap in:
Hours
Days
Weeks
Months
Measure
This determine which blocks of color will be highlighted more intensely by:
Profit
Costs
Revenue
Clicks
Conversions
Conversion Rate
Sort
This will sort all the columns from the top to bottom having the highest number of metrics on the top:
Profit
Costs
Revenue
Clicks
Conversions
Conversion Rate
Account Manager
Filter the chart by your own accounts or another account manager.
Tip
You can download the chart by clicking the 3-lined menu on the far left.
Hovering over one of the boxes will give you all the measurements at once.
