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Retargeting Campaigns
Retargeting Campaigns

Learn how to set up effective retargeting campaigns using IDFA/GAID parameters to re-engage users and boost app usage

Updated over a week ago

Retargeting Campaigns

Retargeting campaigns have become an essential part of digital marketing strategies, allowing advertisers to reach out to users who have previously engaged with their app but haven't returned recently. By using the IDFA/GAID parameter, our platform empowers clients to target specific users with ads that encourage them to restart using their app. In this article, we will walk you through the process of setting up a successful retargeting campaign using our digital marketing tracker platform.

Setting Up Retargeting

Step 1: Setup an Optimization Rule for Click

The first step in setting up a retargeting campaign is to configure a click optimization rule. This ensures that only users with relevant IDs will see the retargeted ads, while others will be blocked from viewing them. To set up the optimization rule, follow these steps:

  1. Go to Automation > Optimization

  2. Set up a rule for Click: ‘Invalid User Identifier’

⚠️Note

It is crucial to avoid setting up this rule globally, as it may result in passing all traffic in campaigns where retargeting configurations are not applied.

Step 2: Configure Retargeting Setup on the Campaign

The next step involves configuring the retargeting setup for your campaign. This ensures that only users with specific IDFA/GAID parameters will be targeted for retargeted ads. To configure the retargeting setup, follow these steps:

  1. Go to the Offer Details > Retargeting tab

  2. Select the preferred Hash Method

    1. If SHA256 is chosen, ensure that all IDFA/GAIDs are encoded using SHA256

  3. Upload a CSV containing a list of all relevant IDFA/GAIDs in a single column

💡Important Notes

  • Users can upload multiple CSV files to target different sets of IDs for retargeting

  • Ensure that all values in the CSV files are either encoded or non-encoded based on the selected encoding option

On the offer details page, our platform automatically checks the relevant identifier based on the selected platform:

  • If iOS is selected, the system will check IDFA

  • If Android is selected, the system will check GAID

  • If Web is selected, the system will check both GAID and IDFA

Questions and Answers

  1. While using SHA256 Encryption, does the ID passed in the tracking also need to be encoded to match what we have added?

    1. No, the ID passed in the tracking does not require encoding; it should remain in its normal form.

  2. What if we have the retargeting configuration setup but the 'Invalid User Identifier' rule is not activated?

    1. If the 'Invalid User Identifier' rule is not activated, the retargeting setup will not work effectively, potentially leading to unwanted traffic.

CSV Upload Automation

To simplify the process of CSV uploads, we have integrated with Appsflyer's Audience API. Follow these steps:

  1. Go to Organization > Settings > Connections > Appsflyer > Audience

  2. Input the API key, which you can obtain from AppsFlyer, it's an API key generated for your partner account by Appsflyer to be used for audience retargeting.

    1. Please contact Appsflyer to get the API key.

    2. The API key will validate the CSV on your end, ensuring that the advertiser's data is synced

  3. In Offer Details, click Show More arrows

  4. You will find the Appsflyer Audience API key here for this offer

    1. Advertisers can use this key to configure their system for automated CSV uploads

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