Failed Rules in Explorer Report
In the Swaarm platform, there are a number of rules that can be applied on impression, click, and postback levels.
If any of these rules are not satisfied during the validation process, the respective impression, click, or postback is not redirected to the next step.
You will see there are four different failed rules under Evaluation in the Dimensions section.
In this article, you will find the following sections:
Failed Click Rules & Failed Impression Rules
Rule Name | Definitions |
ADVANCED_TARGETING_MISMATCH | Click that doesn’t match the advanced targeting defined for the offer. Specific details are provided under subrules |
ADVERTISER_BLOCKED_PUBLISHER
| The publisher is blocked for the Advertiser |
BLACKLISTED_SUB_ID
| Publisher sub ID blacklisted in the Advertiser page |
BUDGET_REACHED
| Offer or Publisher Budget has been reached for the day or the whole month |
CLICK_BUDGET_REACHED | The click cap has been reached for the day or the whole month |
INACTIVE_OFFER
| The offer status is not active |
INACTIVE_PUBLISHER
| The publisher status is not active |
INVALID_REQUEST
| Clicks are tracked through an invalid publisher tracking link. E.g. Publisher ID is missing in the tracking link |
OFFER_TARGETING_MISMATCH | Any click that doesn't match the targeting in the offer page (example: country, OS, min/max os version)
|
PUBLISHER_NOT_APPROVED
| The publisher is not approved in the offer page |
RECENCY
| The time difference between two clicks from the same user. E.g. if recency filter for an offer is set up for 60 seconds, any second click from the same user within 60 seconds will be rejected by the system |
Failed Status Rules
Rule Name | Definitions |
BUDGET_REACHED | Offer or Publisher Budget has been reached for the day or the whole month |
REJECTED_BY_ADVERTISER | Swaarm platform tracked conversions from Advertiser with status as “Rejected” |
PUBLISHER_NOT_APPROVED | The publisher is not approved in the offer page |
DUPLICATED_CLICK | More than one conversions have been tracked by the system with the same click ID |
Failed Decision Rules
Rule Name | Definitions |
BUDGET_REACHED | Offer or Publisher Budget has been reached for the day or the whole month |
CLICK_TO_INSTALL_TIME | The time duration between click and default conversion |
EVENT_TYPE_PRIVATE | Offer event is set up as Private |
POSTBACK_IS_REJECTED | Postback has been rejected because of single or multiple reasons |
OFFER_NOT_ACTIVE | The status of the offer is not active |
PUBLISHER_NOT_APPROVED | The publisher is not approved in the offer page |