Offers
This collection covers Offers Overview and Detail pages.
20 articles
Configuring Events on an OfferLearn how to create and edit events on an offer, including event identifiers, visibility settings, and postback configuration.
Offer Landing PagesAn overview of the Landing Pages tab on an offer - where to configure impression tracking, parallel tracking, and HTML landing pages for lead generation.
Offer Creatives Management & Ad ServingManage creatives for your offers, control how they are served using weights, and deliver creatives directly via Creative Serve Links with full impression tracking.
Targeted PayoutsHow to configure targeted payouts in Swaarm - set different WeGet/TheyGet values based on country, OS, device, or other targeting criteria, with bulk CSV setup.
Pixel TrackingHow pixel (cookie-based) tracking works in Swaarm - when to use it instead of S2S postback tracking, how to configure it, and how attribution works.
CouponsHow to set up coupon codes in Swaarm - create publisher-specific tracking links with coupon codes, set validity dates, and track usage in the Conversion Report.
Offer settings referenceA complete guide to creating and configuring an offer in Swaarm — covering all sections of the offer form, from general settings and events to payouts, budgets, targeting, and publishers.
Offer General and Advanced TargetingSet up offer-level targeting to control which traffic is accepted based on country, platform, device, location, time, and more.
Special Payouts for PublishersHow to set a publisher-specific payout on an offer - overriding the default WeGet and TheyGet for an individual publisher on the default event or a specific event.
Margin and Revenue ShareHow to use Revenue Share and Margin on an offer in Swaarm - let the advertiser pass dynamic revenue via postback and calculate publisher payouts automatically.
Publisher Budgets on an OfferHow to set click, conversion, revenue, and impression budgets for individual publishers on an offer - for both the default event and specific in-app events.
Update Offer StatusHow to update the status of one or multiple offers in Swaarm and what each status means.
Budgets - how they workAn overview of how offer and publisher budgets work in Swaarm - the difference between the two, Hard vs Soft caps, and what happens when a budget is reached.
Offers page - referenceA complete reference for the Offers section in Swaarm - the overview page, offer detail page, and all tabs including publishers, budgets, payouts, and more.
Approving and blocking publishersHow to approve and block publishers in Swaarm - on offer level,on advertiser level, and how to view the status history for any publisher on an offer.
Leadflows Supported in SwaarmHow to setup CPI, CPA, CPM, and CPC leadflows for your offers.
TagsHow tags work in Swaarm - how to add tags to offers, advertisers, and publishers, and where tags can be used for filtering, automation, and smart links.
Retargeting CampaignsHow to set up retargeting campaigns in Swaarm - upload a list of IDFA/GAID identifiers and configure an optimization rule to target only those specific users.
Targeting in SwaarmLearn how to filter traffic using Offer Targeting, Traffic Targeting, and Traffic Control.
Bulk Payout EditorHow to use the Bulk Payout Editor to download, edit, and re-upload payout data in bulk - update WeGet, TheyGet, or Margin across multiple offers at once.