Offers
Everything you need to create, configure, and manage offers in Swaarm - including targeting, payouts, budgets, and publisher access.
19 articles
- Configuring Events on an OfferLearn how to create and edit events on an offer, including event identifiers, visibility settings, and postback configuration.
- Offer Landing PagesAn overview of the Landing Pages tab on an offer - where to configure impression tracking, parallel tracking, and HTML landing pages for lead generation.
- Offer Creatives Management & Ad ServingManage creatives for your offers, control how they are served using weights, and deliver creatives directly via Creative Serve Links with full impression tracking.
- Targeted PayoutsHow to configure targeted payouts in Swaarm - set different WeGet/TheyGet values based on country, OS, device, or other targeting criteria, with bulk CSV setup.
- Pixel TrackingHow pixel (cookie-based) tracking works in Swaarm - when to use it instead of S2S postback tracking, how to configure it, and how attribution works.
- CouponsHow to set up coupon codes in Swaarm - create publisher-specific tracking links with coupon codes, set validity dates, and track usage in the Conversion Report.
- Offer settings referenceA complete guide to creating and configuring an offer in Swaarm — covering all sections of the offer form, from general settings and events to payouts, budgets, targeting, and publishers.
- Offer General and Advanced TargetingSet up offer-level targeting to control which traffic is accepted based on country, platform, device, location, time, and more.
- Special Payouts for PublishersHow to set a publisher-specific payout on an offer - overriding the default WeGet and TheyGet for an individual publisher on the default event or a specific event.
- Margin and Revenue ShareHow to use Revenue Share and Margin on an offer in Swaarm - let the advertiser pass dynamic revenue via postback and calculate publisher payouts automatically.
- Publisher Budgets on an OfferHow to set click, conversion, revenue, and impression budgets for individual publishers on an offer - for both the default event and specific in-app events.
- Update Offer StatusHow to update the status of one or multiple offers in Swaarm and what each status means.
- Budgets - how they workAn overview of how offer and publisher budgets work in Swaarm - the difference between the two, Hard vs Soft caps, and what happens when a budget is reached.
- Offers page - referenceA complete reference for the Offers section in Swaarm - the overview page, offer detail page, and all tabs including publishers, budgets, payouts, and more.
- Approving and blocking publishersHow to approve and block publishers in Swaarm - on offer level,on advertiser level, and how to view the status history for any publisher on an offer.
- Leadflows Supported in SwaarmHow to setup CPI, CPA, CPM, and CPC leadflows for your offers.
- TagsHow tags work in Swaarm - how to add tags to offers, advertisers, and publishers, and where tags can be used for filtering, automation, and smart links.
- Retargeting CampaignsHow to set up retargeting campaigns in Swaarm - upload a list of IDFA/GAID identifiers and configure an optimization rule to target only those specific users.
- Targeting in SwaarmLearn how to filter traffic using Offer Targeting, Traffic Targeting, and Traffic Control.