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Offers

This collection covers Offers Overview and Detail pages.

24 articles
Configuring Events on an OfferLearn how to create and edit events on an offer, including event identifiers, visibility settings, and postback configuration.
Offer > Landing Pages: Add HTML Landing PagesThis article explains how to add HTML landing pages to the offer
Offer Creation: Creatives Management & Ad ServingManage creatives for your offers, control how they are served using weights, and deliver creatives directly via Creative Serve Links with full impression tracking.
Targeted PayoutsConfigure payouts with advanced targeting. E.g. You have one offer targeting 2 different countries and each country has a different payout.
Offer Edit: General TabA detailed guide for the Offer Edit > General Tab when creating or updating an offer.
Pixel TrackingHow Pixel Tracking (Cookie-based Tracking) works in Swaarm and where to configure Pixel Tracking.
CouponsHow to setup coupons in Swaarm to provide codes for your publishers to use.
Offer settings referenceA complete guide to creating and configuring an offer in Swaarm — covering all sections of the offer form, from general settings and events to payouts, budgets, targeting, and publishers.
BudgetsHow to set Hourly, Daily, Monthly, Total Budgets for Clicks, Conversions and Revenue on an Offer for a Publisher.
Offer General and Advanced TargetingSet up offer-level targeting to control which traffic is accepted based on country, platform, device, location, time, and more.
Special Payouts for PublishersThis article explains how to add a special payout for Publisher on offer
Margin and Revenue ShareHow to set an offer with margin and revenue share (dynamic payout)
View Through Attribution (VTA)What is VTA and how to set it up in Swaarm, also how to view Postback Impression Attribution in Conversion Reports.
Publisher Budgets on an OfferHow to add conversion, revenue, click, and impression budgets for individual publishers on an offer.
Impression Tracking on an OfferThis article describes where to insert the impression tracking link on an offer.
Update Offer StatusHow to update multiple the status on multiple offers. What Archived Status means. The difference of Pending vs Paused status.
How do budgets in the Swaarm Platform work?What is the difference between Offer and Publisher budgets
Offers page - referenceA complete reference for the Offers section in Swaarm - the overview page, offer detail page, and all tabs including publishers, budgets, payouts, and more.
Approving and blocking publishersHow to approve and block publishers in Swaarm - on offer level,on advertiser level, and how to view the status history for any publisher on an offer.
Leadflows Supported in SwaarmHow to setup CPI, CPA, CPM, and CPC leadflows for your offers.
Parallel TrackingHow to mark landing pages as parallel tracked and track users that are redirected to the app store.
TagsHow tags work in Swaarm for offers, advertisers, and publishers.
Retargeting CampaignsLearn how to set up effective retargeting campaigns using IDFA/GAID parameters to re-engage users and boost app usage
Targeting in SwaarmLearn how to filter traffic using Offer Targeting, Traffic Targeting, and Traffic Control.