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Special Payouts for Publishers

How to set a publisher-specific payout on an offer - overriding the default WeGet and TheyGet for an individual publisher on the default event or a specific event.

A special payout is a publisher-specific WeGet and/or TheyGet that overrides the offer's default payout for that publisher. It sits on the top of the payout hierarchy:

Special publisher payout → Targeted payout → Default payout

Use it when you've agreed a different rate with a specific publisher for a particular offer.


How to set a special payout

  1. Go to Offers → [Offer name] → Publishers tab

  2. Select the Event you want to set the payout for from the Event filter dropdown

    ℹ️ For CPI offers, select Default. For CPA offers with post-install events, select the specific event (e.g. Purchase, Registration).

  3. Switch to the Payout tab in the edit panel

  4. Click Edit

  5. Enter the new WeGet and/or TheyGet values and click Save


Identifying special payouts

In the Publishers tab, special payouts are shown with an (S) indicator next to the payout value. Default payouts show no indicator.


Removing a special payout

To revert a publisher back to the offer's default payout:

  1. Go to the publisher's Payout tab as above

  2. Click Edit

  3. Delete special WeGet/TheyGet value

  4. Click Save


Setting a default margin for a publisher

Instead of setting a special payout per offer, you can set a global margin % on a publisher. When this publisher is approved on any offer, their TheyGet is automatically calculated as WeGet × (1 − margin%).

  1. Go to Publishers → [Publisher name] → Offers tab

  2. Click Update Margin

  3. Enter the margin percentage

  4. Click Save

Example: If you set a 30% publisher margin and the offer WeGet is $10, the publisher's TheyGet will be automatically set to $7.

ℹ️ Payouts set via the default publisher margin are treated as special payouts (S) - they appear with the (S) indicator in the Publishers tab and follow the same hierarchy (below targeted payouts, above default offer payouts).


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