Postback Log
Did you know you might have unattributed postbacks? In Swaarm, postbacks are recorded whether attributed or unattributed, however the unattributed have not been visible till now. With Postback Log you can view valid and invalid postbacks and take action on fixing the reason for invalidity.
How to Use Postback Log
Go to Reports > Postback Log Tab
Fill in the date range
Add Filter (optional)
Attribution - Passed or Failed
Click ID - Click ID associated with Postback
Errors - What caused the attribution to fail (Invalid click ID, Invalid PEA Chain etc.)
Offer - Offer associated with postback
Postback ID
Publisher - Publisher associated with postback
Query String - what was passed after the domain
Server IP
Server UA
Click Search and view your postbacks
List of Common Errors
Failed to decode PEA Chain
Failed to decode click ID
Failed to decode SKAd Postback
Missing Click ID
Click ID cannot be decoded
Invalid Click ID
Invalid Click Time
Quick Tips
You can view both invalid and valid postbacks. If you want to see only unattributed postbacks, add filter Attribution > In > Failed.
Most common error/reason for invalid postback is Missing Click ID. To solve this, first check with your Advertiser and ask for an explanation. Most likely the postback link is broken on the Advertisers side. The best way to identify the Advertiser is by using the Server IP and matching it with a successful postback.
Unattributed postbacks are also included in your Organization Usage report.
You can download this report as a CSV.