Custom Reports
Custom Reports is a robust tool that gives you the flexibility to create any possible report. You can keep track of the performance of your advertiser, offer, and publisher partners.
Filters
You can filter your custom report by any of the dimensions below. Commonly used filters are shown like Offer ID, Adv ID, Pub ID, Event ID, Postback Status, and Postback Decision. Filters can be removed by clicking the X next to the filter.
❗️ Column Order
The order in which you select your dimensions or metrics will be the order in which your columns are displayed.
For example: If you select Offer ID, Offer Name and then Publisher ID, the columns will display Offer ID, Offer Name then Publisher ID.
If you deselect Offer ID and then reselect Offer ID, then it will appear at the end like: Offer Name, Publisher ID then Offer ID.
Dimensions
You have a wide range of Dimensions to choose from when creating your custom report:
Category | Fields |
Offer |
|
Publisher |
|
Advertiser |
|
Evaluation |
|
User Information |
|
Others |
|
💡 Note
Publisher App Name & Publisher App ID is where the publisher has shown the Ad
Offer App ID is the ID of the app whose ad has been shown (i.e. id917737838)
Metrics
The following metrics and their definitions, which you can choose in the custom report are displayed below:
Actuals
Conversions
The number of conversions (payable and non-payable) with the status as “Approved” in the system
Paid Conversions
The number of payable conversions with the status as “Approved” in the system
Total Conversions
The number of conversions (payable and non-payable) with any status (Approved, Pending, and Rejected) in the system
Events
Count of all events other than the Default event
Revenue
Revenue(Sum of WeGet) tracked by the platform only with the conversion status as “Approved”
Total Revenue
The revenue of all the conversions with any status (Approved, Pending, and Rejected) in the system
Costs
Payout (Sum of TheyGet) tracked by the platform only with the conversion status as “Approved”
Total Costs
The cost of all the conversions with any status (Approved, Pending, and Rejected) in the system
Conversion Rate
The ratio between "Approved" conversions and the total number of clicks
Click-through Rate
The ratio of clicks to impressions.
Event Rate
The ratio between events and the default event of the offer
Earnings Per Click
Total profit per click
Profit
The difference between “Revenue(WeGet)” and “Pub Costs”
Search
Searches
Number of searches conducted by a user using various search terms
Monetized Searches
The overall number of searches where an ad or sponsored link is displayed on SERP (search engine results page)
Ad Clicks
Unique users who clicked on an ad or sponsored links within SERP
Coverage
Ratio of searches resulting in monetization to the total number of searches
CTR (Click-through rate)
Percentage of users who click on Ad out of the total number of users who viewed (impressions) the page
Ad Clicks / Searches
RPC (Revenue per click)
Average revenue generated for each click on an ad
Revenue / ad clicks
RPM
Revenue per thousand impressions
Revenue / searches * 1000
CTR (Monetized)
Percentage of users who click on Ad out of the total number of users who viewed the page (impressions) considering only monetized traffic
RPM (Monetized)
Revenue per thousand impressions considering only monetized traffic
Latency
Measures the time it takes for a user to return to a redirected URL
Client Latency
Measures the time between a client initiating a request and receiving a response
Payouts
Payout WeGet
The Revenue configured on the offer
Payout TheyGet
The Cost configured on the offer
Budgets
✏️ Required Dimensions
You must have the Offer ID and/or Publisher ID dimension selected to view this metric.
Daily Click Budget
Daily Conv. Budget
Daily Revenue Budget
Daily Pub. Click Budget
Daily Pub. Conv. Budget
Daily Pub. Revenue Budget
Monthly Click Budget
Monthly Conv. Budget
Monthly Revenue Budget
Publisher
Pub. Conversions
The number of conversions (payable & non-payable) with the status as “Approved” and evaluation decision as “Passed”
Pub. Conversion Rate
The ratio of Postback Status Approved and Postback Decision Passed conversions and the total number of clicks
Pub. Paid Conversions
The number of payable conversions only with the status as “Approved” and evaluation decision as “Passed”
Pub. Revenue
The revenue of all the conversions with the status “Approved” and evaluation decision as “Passed” in the system
Pub. Costs
The cost of all the conversions with evaluation decision as “Passed” in the system
Effective Cost Per Action (ECPA)
The publisher cost divided by actual paid conversions provides the performance of the CPA offer in terms of its associated costs.
App Events
Sale Amount
This is to calculate the ROAS based on how much the publisher made in sales
Custom Numeric Value
Avg. Custom Numeric Value
Others
Clicks
Total number of clicks that have been redirected to the Advertiser
Discarded Clicks
Total number of clicks that have been discarded by the system
Impressions
Total number of Impressions that have been redirected by the Swaarm Platform
Discarded Impressions
Total number of Impressions that have been discarded by the system
💡 Recently Created or Updated Offers
Offers that were created in the last 30 minutes, you will not see their name in the report until 30 minutes have gone by.
Offers that had their name updated in the last 30 minutes will not show the new name in the report until 30 minutes have gone by.
Export the Report
If you would like to share the report with any internal or external parties, after clicking on the Search button, click on Download CSV and the CSV report will be downloaded to your computer.
💡 Sharing and Sorting
You can also share the report URL with your colleagues internally to share the report.
You can sort columns by clicking the column header to sort by increasing or decreasing values. However, Offer Payouts and Budgets are not sortable, but can be sorted either by downloading as a CSV and sorting in the file or on the Overview Pages.
Expanding Reports
If you select any dimension amongst Advertiser, Offer, and Publisher you will be able to expand the rows below on the report. This allows you to see data from a hierarchy order of Advertiser - Offer - Publisher. So once you go through and see stats that you want to know more details on like which offer this comes from or which publisher attributed conversions you can expand the row to find out here. Please note that when you export as a CSV expanded rows are not included.
Save Reports
You can also save custom reports for personal use or as a public report for your team. Learn more here→
Default Saved Reports
These daily reports can help you get started using Custom Reports by quickly jumping into a commonly used report like a Daily Offers Report. You can customize these by clicking the report and saving the dimensions/metrics as you see fit. If there is a dark grey outline it is a public report for your team. If it is a light grey box it is saved only for you.
⚙️ Note
If you see a little gear icon above that is because Swaarm's system administrator created it. You will not see this when you are logged in.
Quick Search
If you are looking for a specific number, name, or value in a large custom report then we recommend using the Quick Search function. This will allow you to search and find the data point in the custom report in seconds.
How to Use Quick Search
Once you have selected your filters, dimensions, and metrics and clicked search, the custom report will load. After it loads, there is a quick search bar underneath the Metrics box that looks like this:
From here you can enter any keyword, number, or value that you are looking for in the report.