Failed Click Rules: Check clicks that are discarded
Some clicks are discarded and you can find the reasons why they are discarded in Explorer by following the steps below:
Go to Explorer
On the Evaluation section select Failed Click Rules
On the Measures section select Discarded Clicks
You can then see how many clicks were discarded because of the Failed rules
Failed Status Rules: Check conversions that are not approved
Some conversions may have rejected or pending status and you can find the reason for the same under failed status rules.
There are 3 possible statuses that a Conversion can have:
Approved (You will see the stats related to approved conversions in the Swaarm Platform)
Pending
Rejected
You can also see the reasons why some conversions are not approved by following the steps below:
Go to Explorer
On the Evaluation section select Status and Failed Status Rules
On the Measures section select Total Conversions
You can then see how many Conversions were pending or rejected due to the Failed Status Rules. Approved conversions will also be displayed with no failed status rules under it.
Failed Evaluation Rules
There are 2 possible decision values for every postback in the Swaarm platform. They are:
PASSED: The Postback is forwarded to the publisher
FAILED: The Postback is not forwarded to the publisher
Every postback in the Swaarm platform is evaluated against the optimization rules that are created in the platform. If a postback fails a particular rule, then the decision for the respective postback is set to "FAILED". Postbacks with the Failed decision are not forwarded to the publishers.
The reasons for a FAILED Postback can be found by selecting "Failed Evaluation Rules" in Explorer. You can find out the reason for those postbacks, by following the steps below:
Go to Explorer
On the Evaluation section select Decision and Failed Evaluation Rules
On the Measures section select Act Conversion
On the Measures section select Pub Conversion
You can then see how many Conversions FAILED (not forwarded to the publisher) due to the Failed Evaluation Rules. PASSED conversions are also displayed with no Failed Evaluation Rules under it.
You will also notice as per the image above that the Pub Conversions do not have any FAILED reason, and that they are marked as PASSED. That is because those postbacks were forwarded to the publisher and hence have status PASSED.