Utilizing Smart Links within the Swaarm platform enables the effective monetization of discarded clicks and impressions. When incoming traffic does not meet the specific optimization rules or criteria of an offer (such as country or platform targeting), it would typically be discarded. However, with Smart Links, this traffic can be seamlessly redirected to an alternative offer, ensuring more opportunity for revenue generation.

The traffic that is filtered is called Discarded Clicks or Impressions in Swaarm.

Before we get into the use cases, let's quickly go over setting up a basic Smart Link to redirect discarded traffic to other offers in your inventory.

Smart Links is located under the Traffic menu. The first step is providing a name and description of the smart link.

Add a redirection rule to select the traffic to be monetized. If no redirection rule is configured, no discarded clicks will be taken into account. In the image below we are including (targeting) discarded traffic from Caleb the Publisher on any offer tagged Ecommerce.

Recommend offers from your own inventory (offers). Do not add offers if you just want to redirect to external links (see Step 4: Fallbacks). Only offers approved for the publishers included in the Traffic Redirection Rules will be considered. In the image below, we are targeting offers tagged Ecommerce and blacklisting (excluding) the offer WebNovel - Android (CPI).

In case there is no suitable offer from your offer inventory, then the traffic will be redirected to the landing pages configured below. If no landing page is configured, the traffic will be redirected to a blank page.

In the image below, the Fallback is redirecting to a Global Smart Link that was previously configured. This way if your discarded traffic cannot find a suitable offer in the filters configured in the Step 3: Offers, then it will redirect to the Global SL that considers all offers in your inventory.

Once you have configured everything you can click Save.

After you have saved your Smart Link, you will see it listed on the table.

Going through the columns from left to right:

With every Smart Link, you can view and customize the amount of traffic that is being distributed to offers from the recommended inventory. Clicking on the Offers button (🎁 icon) next to your smart link will open the pop-up.

Here you will be able to search/view which offers are included and active ✅ in the inventory or no longer included ❌ in the inventory.

The trained Ratio displayed the probability that traffic will be redirected to this offer in the recommended inventory.

The percent is calculated and based on the revenue of the offer in the last 7 days compared to the revenue of all active offers in the last 7 days. This ensures that your traffic is being redirected to the most suitable offer.

The Custom Ratio allows you to override the Machine Trained Ratio. As in the image above, the E-commerce Offer has a machine-trained ratio of 68.7%, meaning traffic is more likely to be redirected to this offer than the others.

You can override that ratio with a custom ratio, for example, of 20%, therefore enabling a more equal distribution of traffic between the three offers.

With Smart Links you can redirect your discarded clicks to another offer in your inventory, as well as redirect the traffic to an external partner. This type of configuration ensures multiple opportunities for monetizing your discarded traffic.

In order to configure a Smart Link to redirect traffic to an external partner, then you would configure Step 1: Name & Settings and Step 2: Traffic like normal.

On Step: 3 Offers, you would skip this step only in the case that you want to redirect the traffic to an external partner, and not consider any of your own inventory first.

Then in Step 4: Fallbacks, you would insert in the Tracking URL (and/or Impression URL) to the external partner where the discarded traffic will be redirected. You can also include Advanced Targeting in case you want only a particular traffic to be redirected to the partner.

For example, if you have two partners to redirect your discarded traffic to, then you can set the traffic distribution ratios for each landing page. As shown in the image below, External Partner 1 will get 20% of discarded clicks and external Partner 2 will get 80% of discarded clicks.

You can select another Smart Link you created to be the fallback. This is an easy way to redirect your traffic from one Smart Link to another. Simply type the ID of the other created Smart Link instead of putting a Tracking URL.

You can also receive your external partners traffic by sharing the smart link with them. It is possible to have a smart link setup only for external traffic and no discarded traffic from your own traffic. To do this you just need to skip the first step Select Traffic since you won't be selecting any of your traffic. Here is the

You can enable a Smart Links page to be displayed for your publishers on the Partner Platform under Organization > Settings > Partner Platform tab. Only Smart Links set as Public will be visible with their name, description and link.

Below are several scenarios and use cases to guide you in optimizing your Smart Link configuration, ensuring maximum opportunity for your traffic.

If you want to forward clicks from one smart link to another smart link if the clicks don't match on the first smart link, then this is how you set it up:

If you want to track how many clicks and conversions on your Smart Link, your best reporting tool would be Explorer or Custom Reports.