ATT Macros Supported for Advertiser and Parameters for Publishers
Apple’s iOS 14 update has impacted the advertising world requiring new ways of tracking data through the App Tracking Transparency (ATT) system. MMP’s have requested parameters that partners need to implement on impression and click URL’s.
Advertiser ATT Macros:
Macro Name | Description | Example |
{device.ids.idfv} | Pass value from parameter IDFV. | 3K0XXXXX-83XX-HEXX-KIXX-29KH83XXXXXX |
{kochava_ad_platform} | Transform value from parameter traffic_type for Kochava MMP. |
|
{taptica_ad_platform} | Transform value from parameter traffic_type for Taptica. |
|
{performcb_ad_platform} | Transform value from parameter traffic_type for Perform cb. |
|
{att} | Pass value from parameter att. |
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{att_time} | Pass value from parameter att_time as UNIX timestamp (Authorization time for IOS ATT) | 1622163110 |
{att_duration} | Pass value from parameter att_duration as time in seconds took the user to respond to the iOS ATT prompt. | 59175525 |
{att_detail} | Publisher placement identifier authorization status. |
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Publisher ATT Parameters
Macro Name | Description | Example |
idfv | Identification for Vendor | 3K0XXXXX-83XX-HEXX-KIXX-29KH83XXXXXX |
traffic_type | If the traffic is in app, mobile web, or desktop. |
|
att | App Tracking Transparency |
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att_time | UNIX timestamp (Authorization time for IOS ATT) | 1622163110 |
att_duration | Time in seconds took the user to respond to the iOS ATT prompt. | 59175525 |
att_detail | Authorization status of ATT |
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Sample ATT Tracking URL:
To get to know more about SKAdNetwork and ATT tracking, please have a look at this SKAd Network.