Overview
This article covers the attribution link template and postback URL setup for integrating Branch with Swaarm.
The templates below are suggested starting points — you can add or remove parameters based on your requirements.
ℹ️
For the full list of Swaarm macros and postback parameters → Advertiser Tracking Details
For Branch's supported attribution link parameters → Branch Universal Ads
For Branch's postback macros → Branch Postback Macros
Attribution Link
Complete attribution link with Swaarm macros:
https://branchster.app.link/abcxyz?%243p=partner_id&%24aaid={device.ids.gaid}&%24idfa={device.ids.idfa}&~click_id={id}&~secondary_publisher={publisher.id}_{publisher.subId}Postback URLs
Branch fires the install through a global postback and any post-install events through an additional event postback.
⚠️ Replace {yournetwork_int} with your own AppsFlyer Partner ID.
Install postback (both OS):
https://track.{yournetwork}.swaarm-clients.com/postback?click_id=${(last_attributed_touch_data.~click_id)!}&gaid=${(user_data.aaid)!}&idfa=${(user_data.idfa)!}&country=${(user_data.geo_country_code)!}&sale_amount=${(event_data.revenue_in_usd)!}In-app event postback (both OS):
https://track.{yournetwork}.swaarm-clients.com/postback?event_id=${(name)!}&click_id=${(last_attributed_touch_data.~click_id)!}&gaid=${(user_data.aaid)!}&idfa=${(user_data.idfa)!}&country=${(user_data.geo_country_code)!}&sale_amount=${(event_data.revenue_in_usd)!}In-App Event Setup in Swaarm
For Swaarm to track in-app events from Branch, you need to add Branch event name to the offer's event setting in Adv. EventType ID field:
Go to the Offer → Edit → Events
On each event, set the Adv. EventType ID to match the Branch event name exactly (e.g. if the event is called
OPENin Branch, set Adv. EventType ID toOPEN)
