Integration with Advertisers
Guides for integrating advertisers and MMPs with Swaarm - tracking links, postback setup, and cost upload configurations.
20 articles
General
Core reference articles for advertiser integration - tracking link macros, postback parameters, and API access.
- Advertiser Tracking DetailsA complete reference for advertiser tracking in Swaarm - click macros for the tracking link, postback parameters, ATT macros, impression tracking, and sample URLs.
- Advertiser Ad Spend APIHow to give your Advertiser access to the Ad Spend API.
- Integrating MMPs with Swaarm (overview)An overview of all supported MMP integrations - tracking link setup, postback configuration, and additional integration options per platform.
MMP Integrations
Step-by-step integration guides for connecting specific MMPs and tracking platforms with Swaarm.
- Adjust Integration with SwaarmHow to set up the attribution link and postback URLs for Adjust integration with Swaarm.
- Appmetrica/Yandex integration with SwaarmHow to set up the tracking link and postback URL for Appmetrica/Yandex integration with Swaarm.
- AppsFlyer Integration with SwaarmHow to set up the attribution link and postback URLs for AppsFlyer integration with Swaarm.
- Appsflyer Audience IntegrationHow to integrate Appsflyer Audience with Swaarm - automate retargeting audience file syncing so Appsflyer can push device lists directly to your offers.
- Importing Stats from Your AppsFlyer Agency Account to SwaarmConnect your AppsFlyer agency account to automatically import clicks, impressions, and conversions into Swaarm and assign them to the correct publisher.
- Appsflyer Push API Integration : Step-by-Step GuideThis article describes how to integrate with Appsflyer Push API to ingest all installs and events in Swaarm
- Appsflyer: Click SigningWhat and how does Appsflyer Click Signing work?
- Branch Integration with SwaarmHow to set up the attribution link and postback URLs for Branch integration with Swaarm.
- Kochava integration with SwaarmHow to set up the impression and click tracking links, plus postback URLs, for Kochava integration with Swaarm.
- Singular Integration with SwaarmHow to set up the tracking link template and postback URLs for Singular integration with Swaarm.
Cost Upload Integrations
Guides for sharing ad spend data with your advertisers' MMP accounts directly from Swaarm.
- Adjust Cost Upload ConfigurationHow to configure Swaarm to share ad spend data with advertisers' Adjust accounts via the Partner Ad Spend Push API - for accurate cost reporting in Adjust.
- Appsflyer Network Cost UploadEnable your network to share advertising cost data with advertisers' Appsflyer accounts via the InCost API - giving them accurate ROAS and cost metrics in their dashboards.
- Singular Cost API IntegrationHow to set up Singular cost data integration with Swaarm to pull spend data into Singular dashboard.
SAN Integrations
Connect Self-Attributing Networks like Google and Meta with Swaarm - pull performance data, forward conversions, and track Google Ads campaigns.
- Swaarm Integration with Self-Attributing Networks (SANs) like Google & MetaHow to integrate Self-Attributing Networks (SANs) like Google and Meta with Swaarm to automatically pull cost, click, impression, and conversion data.
- Google Ads Integration with SwaarmSet up your Swaarm offers to run as campaigns on Google Ads using a Google-certified tracking template.
Other Integrations
Integration guides for platforms that don't fit into the MMP or cost upload categories.