Integration with Advertisers
Guides for integrating advertisers and MMPs with Swaarm - tracking links, postback setup, and cost upload configurations.
21 articles
General
Core reference articles for advertiser integration - tracking link macros, postback parameters, and API access.
- Advertiser Tracking DetailsA complete reference for advertiser tracking in Swaarm - click macros for the tracking link, postback parameters, ATT macros, impression tracking, and sample URLs.
- Advertiser Ad Spend APIHow to give your Advertiser access to the Ad Spend API.
- Integrating MMPs with Swaarm (overview)An overview of all supported MMP integrations - tracking link setup, postback configuration, and additional integration options per platform.
MMP Integrations
Step-by-step integration guides for connecting specific MMPs and tracking platforms with Swaarm.
- Adjust Integration with SwaarmHow to set up the attribution link and postback URLs for Adjust integration with Swaarm.
- Appmetrica/Yandex integration with SwaarmHow to set up the tracking link and postback URL for Appmetrica/Yandex integration with Swaarm.
- AppsFlyer Integration with SwaarmHow to set up the attribution link and postback URLs for AppsFlyer integration with Swaarm.
- Appsflyer Audience IntegrationHow to integrate Appsflyer Audience with Swaarm - automate retargeting audience file syncing so Appsflyer can push device lists directly to your offers.
- Importing Stats from Your AppsFlyer Agency Account to SwaarmConnect your AppsFlyer agency account to automatically import clicks, impressions, and conversions into Swaarm and assign them to the correct publisher.
- Appsflyer Push API Integration : Step-by-Step GuideThis article describes how to integrate with Appsflyer Push API to ingest all installs and events in Swaarm
- Appsflyer: Click SigningWhat and how does Appsflyer Click Signing work?
- Branch Integration with SwaarmHow to set up the attribution link and postback URLs for Branch integration with Swaarm.
- Kochava integration with SwaarmHow to set up the impression and click tracking links, plus postback URLs, for Kochava integration with Swaarm.
- Singular Integration with SwaarmHow to set up the tracking link template and postback URLs for Singular integration with Swaarm.
- Running App Campaigns on X (Twitter) with Swaarm MMPHow to set up an X (Twitter) Ads campaign using Swaarm tracking - connect your X Ads account, create a pixel and conversion event in X Events Manager, and configure…
Cost Upload Integrations
Guides for sharing ad spend data with your advertisers' MMP accounts directly from Swaarm.
- Adjust Cost Upload ConfigurationHow to configure Swaarm to share ad spend data with advertisers' Adjust accounts via the Partner Ad Spend Push API - for accurate cost reporting in Adjust.
- Appsflyer Network Cost UploadEnable your network to share advertising cost data with advertisers' Appsflyer accounts via the InCost API - giving them accurate ROAS and cost metrics in their dashboards.
- Singular Cost API IntegrationHow to set up Singular cost data integration with Swaarm to pull spend data into Singular dashboard.
SAN Integrations
Connect Self-Attributing Networks like Google and Meta with Swaarm - pull performance data, forward conversions, and track Google Ads campaigns.
- Swaarm Integration with Self-Attributing Networks (SANs) like Google & MetaHow to integrate Self-Attributing Networks (SANs) like Google and Meta with Swaarm to automatically pull cost, click, impression, and conversion data.
- Google Ads Integration with SwaarmSet up your Swaarm offers to run as campaigns on Google Ads using a Google-certified tracking template.
Other Integrations
Integration guides for platforms that don't fit into the MMP or cost upload categories.