Impression Parameters Supported by SWAARM Platform for Publisher Impression Tracking Link
A number of parameters are available in Swaarm to use in the publisher's impression tracking URL. In any publisher tracking link, offer_id and pub_id parameters/placeholders are mandatory to use in order to keep redirect a successful impression to the advertiser.
These are the following parameters that can be used for publisher impression tracking URL:
Parameter Name | Description | Example |
offer_id | Offer ID generated by Swaarm tracker | 12345 |
pub_id | Publisher ID generated by Swaarm tracker | 1234 |
pub_click_id | click ID (Unique ID) sent by publishers in order to track conversions | 0a81ad386f991aef1c191dfd60cc |
pub_sub_id | Publisher sub ID
| abc123 |
pub_sub_sub_id | Publisher sub sub ID | abc123_def |
placement | Publisher Placement name/ID | abc_game123 |
app | Publisher APP name/ID | coolgame_app |
app_store_id | App store id of Ad placement | 343204456 |
site | Publisher Site ID | abc_game123 |
creative | Publisher creative name/ID | coolgame_320×50 |
idfa | iOS Advertising ID | 4D6F-1226–9C60–0050E4C04654 |
gaid | Android Advertising ID | GR56-1886–9D60–005776FC0465 |
user_ip | IP of the user device | 102.109.100.2 |
user_ua | User-agent of the user device | Mozilla/5.0 (iPhone; CPU iPhone OS 10_3_1 like Mac OS X) AppleWebKit/603.1.30 (KHTML, like Gecko) Version/10.0 Mobile/14E304 Safari/602.1 |
user_language | Language of the user device | EN |
unique1 | Publisher unique value1 | 0a81ad386f991aef1c191dfd60cc_0a81ad386f991ae |
unique2 | Publisher unique value2 | 0a81ad386f991aef1c191dfd60cc_0a81ad386f991ae |
unique3 | Publisher unique value3 | aef1c191dfd60cc_0a81ad386f991ae |
rec_link_id | Recommendation link ID | 256 |
lp_id | Swaarm Landing Page ID | 65432 |
pea_chain | non-unique token generated by Swaarm platform | e6UKM7lLUwlwAWXUyNO25TCY |
ext_offer_id | Publisher's offer ID (Only for Privacy enabled Attribution tracking) | 123145 |
ext_pub_id | Publisher's Source ID (Only for Privacy enabled Attribution tracking) | 324 |
ext_publisher_id | Publisher's Source ID (Only for Privacy enabled Attribution tracking) | 324 |
user_model | Device model number of the user device | e.g. GM-9621 |
user_make | Device manufacturer name of the user device | e.g. Samsung |
user_os | Operating System of the user device | Android |
user_os_version | OS version of the user device | 9.2.2 |
Sample Publisher Impression Tracking URL:
https://yourcompany.trckswrm.com/impression?offer_id=9876&pub_id=1234&pub_sub_id=[Publisher_id_Macro]&id=[Publisher_Impression_id_Macro]&idfa=[Publisher_idfa_macro]&gaid=[Publisher_gaid_macro]
Swaarm supports the same set of publisher postback parameters as it does on the click level. Please have a look at the following article to get the full list of macros.
To get to know more about impression tracking parameters on the advertiser side, please have a look at the following article,