Apple's privacy changes in iOS 14.5 have determined many ad networks and MMPs to change the way they integrate with other ad networks.

This article will describe a simple way of integrating with a generic advertiser for which a more concrete integration is not defined.

Swaarm's preferred method of attribution in cases in which a click id cannot be provided is the PEA Chain method. This method requires that you forward a token in any click parameters that your advertiser supports. The token is automatically generated by the {pea.chain} macro.

In the following example, we will use the parameter called ad to put our token:

For Swaarm to correctly attribute the postback, the PEA Chain token needs to be returned in the postback. The token should be placed in the pea_chain postback parameter.

Sample Postback