Overview
If your advertiser doesn't have a dedicated integration article, this guide shows you how to set up PEA Chain attribution with any generic advertiser that supports passing custom parameters.
ℹ️ For more on how PEA Chain works → Privacy Enabled Attribution
Tracking Link
Swaarm's preferred attribution method when a click ID can't be provided is the PEA Chain. Forward the {pea.chain} macro in any click parameter your advertiser supports.
Example - using a parameter called ad:
http://advertiser.tracking.link?campaign=AdvertiserSpecialApp&ad={pea.chain}Postback
For Swaarm to correctly attribute the conversion, the PEA Chain token needs to be returned in the postback using the pea_chain parameter.
Sample postback:
http://postback.swaarm-clients.com/postback?pea_chain={ad}