Apple's privacy changes in iOS 14.5 have determined many ad networks and MMPs to change the way they integrate with other ad networks.
This article will describe a simple way of integrating with a generic advertiser for which a more concrete integration is not defined.
Tracking links
Swaarm's preferred method of attribution in cases in which a click id cannot be provided is the PEA Chain method. This method requires that you forward a token in any click parameters that your advertiser supports. The token is automatically generated by the {pea.chain} macro.
In the following example, we will use the parameter called ad to put our token:
http://advertiser.tracking.link?campaign=AdvertierSpecialApp&ad={pea.chain}
Postback links
For Swaarm to correctly attribute the postback, the PEA Chain token needs to be returned in the postback. The token should be placed in the pea_chain postback parameter.
Sample Postback
http://postback.swaarm-clients.com/postback?pea_chain={ad}