Swaarm Perform
Scale your performance marketing with Swaarm's setup guides, step-by-step help, and FAQs.
315 articles
Product
A complete reference for all Swaarm platform features — from offers and publishers to automation, reports, and organization settings.
DashboardLearn how to navigate and use the Swaarm Dashboard to monitor your campaign performance at a glance.1 article
AdvertisersEverything you need to create, configure, and manage advertisers in Swaarm.2 articles
PublishersEverything you need to create, configure, and manage publishers in Swaarm.9 articles
OffersEverything you need to create, configure, and manage offers in Swaarm - including targeting, payouts, budgets, and publisher access.19 articles
NotificationsConfigure app and email notifications for alerts, user activity, and platform events.1 article
ToolsReference guides for Swaarm's built-in tools - approve offers in bulk, testing postbacks, scheduling updates, and more.5 articles
AutomationSet up Workflows, Alerts, and Fillers to automate actions and reduce manual work.4 articles
OptimizationsConfigure click and postback optimization rules to control traffic quality and conversion evaluation.6 articles
IntegrationsSet up API connections with advertiser to automatically import and manage offers in Swaarm.3 articles
TrafficSet up Smart Links, traffic targeting, and traffic control rules to manage and optimize how traffic flows through Swaarm.4 articles
ReportsReference guides for all Swaarm reports - Conversion Report, Custom Reports, Explorer, Postback Log, Studio, and more.11 articles
OrganizationConfigure platform-wide settings, manage users and roles, set up billing, and customize your Partner Platform.9 articles
Lead GenerationFeatures and guides designed specifically for lead generation campaigns in Swaarm.9 articles
Network configuration
This collection contains articles related to Network Configuration and Network Adapters supported by Swaarm
Add Echo226 / Edge AdapterThis article describes how to integrate a network using Edge226 tracking solution
Add Linkrall NetworkThis article is to explain to you how to add a network that is using Linkrall as their tracking solution
Add Marversal NetworkThis article describes how to integrate a network using Marversal tracking solution / Adapter
Add Aduclick Network
Add ExplorAds NetworkThis article describes how to integrate a network using ExplorAds tracking solution / Adapter
Configure Offer Fields in API Network SettingConfigure how each offer field is synced from your advertiser's API - at approval, continuously, or never.
Add Mobpowertech NetworkThis article is to explain you how to add a network that is using Mobpowertech as their tracking solution
New Network RequestThis article explains the steps you need to follow to onboard a new network which is not yet in the Swaarm Network list.
List of Network Adapters Supported by SwaarmWe support the following network adapters to be integrated in your via API
Add OffersHub NetworkThis article describes how to integrate a network using OffersHub tracking solution
Add FlatAds NetworkThis article describes how to integrate a network using FlatAds tracking solution
Add LolaLeads NetworkThis article describes how to integrate a network using LolaLeads tracking solution
Add IGA NetworkThis article describes how to integrate a network using IGA tracking solution
Add TyrAds NetworkThis article is to explain to you how to add a network that uses TyrAds as its tracking solution
Add RayGames NetworkThis article is to explain to you how to add a network that uses RayGames as its tracking solution
Add Novabeyond NetworkThis article describes how to integrate a network using Novabeyond tracking solution
Add OmobiAds NetworkThis article is to explain to you how to add a network that uses OmobiAds as its tracking solution
Add AppFavour NetworkThis article is to explain to you how to add a network that uses AppFavour as its tracking solution
Add SeedApp NetworkThis article is to explain to you how to add a network that uses SeedApp as its tracking solution
Add Buzzvil AdapterThis article explains how to connect Swaarm with Buzzvil via API to import offers
Integration with Advertisers
Guides for integrating advertisers and MMPs with Swaarm - tracking links, postback setup, and cost upload configurations.
GeneralCore reference articles for advertiser integration - tracking link macros, postback parameters, and API access.3 articles
MMP IntegrationsStep-by-step integration guides for connecting specific MMPs and tracking platforms with Swaarm.10 articles
Cost Upload IntegrationsGuides for sharing ad spend data with your advertisers' MMP accounts directly from Swaarm.3 articles
SAN IntegrationsConnect Self-Attributing Networks like Google and Meta with Swaarm - pull performance data, forward conversions, and track Google Ads campaigns.3 articles
Other IntegrationsIntegration guides for platforms that don't fit into the MMP or cost upload categories.2 articles
Integration with Publishers
A complete reference for integrating publishers with Swaarm — tracking link parameters, postback macros, and setup guides for common scenarios.
Publisher Postback SetupPublisher postbacks allow Swaarm to notify publishers about conversions attributed to their traffic. This article explains: where to configure publisher postbacks, what each postback setting means, and how to set…
Publisher Tracking DetailsA complete reference for publisher tracking in Swaarm - click parameters for the tracking link, postback macros, ATT parameters, impression tracking, and sample URLs
Partner Platform
Documentation to help you understand all the functions capable with the Partner Platform.
Partner Platform: DashboardView your performance overview, running offers, and key reports from the Partner Platform dashboard.
Partner Platform: SettingsAccess your API credentials and manage your postback links and payment method from the Partner Platform.
Partner Platform: OffersBrowse your running offers and request approval for new ones from the Offers Overview page.
Partner Platform: PaymentsRequest payments, track their status, and sign up with Tipalti to receive payments directly through the Partner Platform.
Partner Platform: Alerts & NotificationsView alert notifications directly from the Partner Platform.
Partner Platform: Support TicketsHow publishers can communicate to Swaarm account managers through the Partner Platform Support Tickets.
Partner Platform: Custom ReportsHow to access custom reports for in the Partner Platform.
Partner Platform: Conversion ReportHow publishers can access and use the conversion report in the partner platform.
Partner Platform: Offer DetailsHere we go through all the details you can find on an offer in the Partner Platform.
SKAd Network
This collection contains SKAd Network related documentation
SKAd NetworkThis article describes how to register and use the SKAd network attribution available in iOS 14.5+
Integration with Fraud Prevention Tools
This collection contains articles on how to integrate with various fraud prevention tools
Integrating Swaarm with 24metricsThis article describes how to integrate with 24metrics to help prevent fraudulent traffic
Integrating Swaarm with Verisoul: Step-by-Step GuideThis article describes how to integrate with Verisoul to help prevent fraudulent traffic
Integrating Swaarm with Adscore: Step-by-Step GuideThis article describes how to integrate with Adscore to help prevent fraudulent traffic
Integrating Swaarm with Cleartrust: Step-by-Step GuideThis article describes how to integrate with Cleartrust to help prevent fraudulent traffic
Integration - AnuraThis article describes how to integrate with Anura to help prevent fraudulent traffic
Privacy Enabled Attribution
Articles related to Apple's iOS 14.5+ release
Privacy-Aware Publisher Integration - GenericThis article describes the steps that a generic publisher should take in order to integrate on privacy aware offers
Swaarm - Swaarm | Advanced Privacy IntegrationThis article describes the steps you should take in order to integrate between Swaarm to Swaarm in terms of privacy awareness.
Privacy-Aware Advertiser Integration - GenericThis article describes the steps you should take in order to integrate with a generic advertiser that is privacy aware.
Privacy Enabled AttributionThis article will guide you through Swaarm's privacy enabled attribution for IOS 14.5 onwards
Appsflyer - Advanced Privacy IntegrationThis article lists the integration settings for Advanced Privacy on Appsflyer
Affise - Probabilistic AttributionThis article lists the integration settings for Affise's Probabilistic Attribution
Migration
This collection contains articles on using the migration feature
MigrationThis article will outline the steps to be followed while migrating
Meta Integration
Articles related to Swaarm Perform and Meta integration
A Step-By-Step Integration Guide between Swaarm and MetaThis guide highlights the integration between Swaarm and Meta
Swaarm Tracker Customization
Articles that describe how to customize Swaarm's tracker.
Code snippetsCode snippets allow you to change the behaviour of the tracker through code that is executed real-time for each event.
Getting Started
Initial setup guide for new users
How Swaarm works - traffic flow overviewThis article covers the core flow, the key concepts you'll encounter every day, and how Swaarm evaluates clicks and conversions.
Create and configure an AdvertiserStep-by-step guide to onboarding a new advertiser in Swaarm. Covers direct postback setup, MMP integrations (Appsflyer, Adjust, Kochava), and network API adapters - including how to test before going live.
Create and configure a PublisherLearn how to onboard a new publisher in Swaarm - from creating their profile and setting up postback notifications, to giving them API feed or Partner Platform access and testing…
Set up an offerAn offer is the campaign unit in Swaarm - it ties together an advertiser, a tracking URL, targeting, payouts, and the publishers approved to run it. This article walks you…
Reports: Which report to useA guide to every report in Swaarm - what each one is for, when to use it, and links to the full documentation for each
Before go-live checklistA complete pre-launch checklist for AMs. Run through this before sending live traffic on any new campaign to make sure your setup is correct end-to-end.