Getting Started
Initial setup guide for new users
6 articles
How Swaarm works - traffic flow overviewThis article covers the core flow, the key concepts you'll encounter every day, and how Swaarm evaluates clicks and conversions.
Create and configure an AdvertiserStep-by-step guide to onboarding a new advertiser in Swaarm. Covers direct postback setup, MMP integrations (Appsflyer, Adjust, Kochava), and network API adapters - including how to test before going live.
Create and configure a PublisherLearn how to onboard a new publisher in Swaarm - from creating their profile and setting up postback notifications, to giving them API feed or Partner Platform access and testing…
Set up an offerAn offer is the campaign unit in Swaarm - it ties together an advertiser, a tracking URL, targeting, payouts, and the publishers approved to run it. This article walks you…
Reports: Which report to useA guide to every report in Swaarm - what each one is for, when to use it, and links to the full documentation for each
Before go-live checklistA complete pre-launch checklist for AMs. Run through this before sending live traffic on any new campaign to make sure your setup is correct end-to-end.