Use this checklist before sending live traffic on any new campaign. It covers advertiser setup, publisher setup, offer configuration, and integration testing — in the order you'd typically complete them.
ℹ️ Each section links to the full setup guide if you need a refresher on any step.
Advertiser
Advertiser is created and status is set to Active
Postback URL has been shared with the advertiser (or is configured in the MMP)
Click ID parameter is correctly mapped in the postback
Event ID mapping is confirmed
Test conversion appears in Conversion Report with decision Passed
Publisher
Publisher is created and status is set to Active
Publisher postback URL is saved and confirmed
Publisher has been approved on the offer
Tracking link has been generated and shared with the publisher
Test conversion fired
Publisher confirms postback was received successfully on their end
Offer
Offer status is set to Active
Tracking URL includes Swaarm macros
Payouts are set (WeGet and TheyGet)
Budget caps configured if required
Targeting is correct (countries, platform, advanced targeting if needed)
Publisher is approved on the offer
Common issues to check if something's wrong
Symptom | Likely cause | Where to look |
Test conversion not appearing | Click ID not passed in advertiser postback | Reports: Postback Log - filter by Attribution: Failed |
Conversion appears but decision is Failed | CTIT too short, publisher not approved, or blacklisted sub ID | Reports: Explorer — Failed Decision Rules |
Conversion approved but publisher not notified | Publisher postback URL misconfigured, or status rule blocking | Reports: Explorer — Failed Status Rules |
No clicks appearing | Publisher tracking link misconfigured, or offer not active | Reports: Explorer — Failed Click Rules |