ℹ️ Before you start
Make sure the advertiser is already created and their postback integration is tested. Create and configure an advertiser →
Step 1 - Create the offer (General tab)
Go to Offers → Create+ in the top right corner. The General tab is the only tab visible until you save - the remaining tabs appear once the required fields are filled in and saved.
Fill in the required fields:
FIELD | NOTES |
Advertiser | Select Advertiser from the list |
Tracking URL | Add tracking URL |
Platform | Select iOS, Android, or Web |
Countries | Select 1 or more countries |
Status | Set to Active before going live |
⚠️ Adding Swaarm macros to the tracking URL: The tracking URL must include Swaarm's click ID macro, so conversions can be matched back to clicks. See the full list of click macros for the advertiser tracking link →
Click Save. The remaining tabs will now appear.
ℹ️ For a detailed breakdown of every field see the Offer settings reference →
Step 2 - Configure events
Go to the Events tab and create at least one conversion event. For CPI offers this is typically an install. For CPA offers, add one or more post-install events.
Step 3 - Set payouts
Go to the Payouts tab and define your revenue and costs.
Field | Notes |
WeGet (Revenue) | Amount you receive from the advertiser per conversion |
TheyGet (Cost) | Amount you pay to the publisher per conversion |
Margin | Set a % and Swaarm calculates TheyGet automatically |
Step 4 - Set a budget (optional)
Go to the Budgets tab to cap conversions, clicks, impressions, or revenue on this offer. Choose between a soft cap or a hard cap.
Step 5 - Configure targeting (optional)
Basic GEO and platform targeting is set in the General tab. For more granular control - by state, city, OS version, device type, or carrier — go to the Targeting tab.
Step 6 - Approve a publisher
Go to the Publishers tab on the offer and click Add Publisher. Publishers can only send traffic once approved, unless the offer visibility is public.
When approving you can also set:
Publisher-specific payout — overrides the default for this publisher
Publisher-specific cap — limits conversions from this publisher
Step 7 - Generate the publisher tracking link
Once the publisher is approved, go to Offers → [Offer name] → Publishers tab, generate the link, and share it with the publisher.
Before going live
Offer status is set to Active
Tracking URL includes Swaarm macros
Payouts are set
Publisher is approved on the offer