MMP: Marketer Documentation
45 articles
MMP: Working with a Swaarm Direct AdvertiserHow to setup campaigns when working with a Direct Advertiser using Swaarm.
Swaarm MMP Partner Setup GuidePublisher guide to Partner Platform access, postback setting, offers, tracking links, and reporting
Partner Onboarding ChecklistChecklist for Swaarm MMP clients to onboard publishers.
MMP: App CreationHow to create a new App or edit an existing App
MMP: Apps OverviewHow to navigate the Apps Overview page.
MMP: Store App CreationHow to create a new Store App or edit an existing Store App
MMP: App Details PageHow to navigate and understand the performance of your app.
MMP: Store App Details Page
MMP: Partners OverviewHow to navigate the Partners Overview page.
MMP: Partner Details PageHow to view details of a specific partner and track performance.
MMP: Partner Tracking DetailsThis article describes how the partner tracking link and postback should be setup with additional macros and parameters.
MMP: Creating a Partner accountThis articles describes how to create a partner account in your Swaarm MMP
MMP: Partner SignupCreate and customize the signup form with which partners can apply to work with you
MMP: Offer / Campaign CreationHow to create a new offer for your App.
MMP: Offers / Campaigns OverviewHow to navigate the Offers Overview page.
MMP: Offer / Campaign DetailsHow to view details of a specific offer and track performance.
MMP: Deferred Deep LinkingWhat is Deferred Deep Linking and how to set it up in Swaarm for your campaigns
MMP: WorkflowsHow to automate your daily tasks in Swaarm with Worklfows
MMP: AlertsHow to set up alerts and send notifications to your partners and take action automatically.
MMP: Optimization ToolWhat the Optimization Tool is and how to access and use optimizations to control traffic quality and postbacks.
MMP: Optimization Rule CreationHow to create optimization rules in the Swaarm and which rule applies in case of multiple rules present.
MMP: Optimization for Clicks & ImpressionsThis article describes how the optimization rule works on the click & impression level
MMP: Optimization Rules for Postback StatusThis article describes how the optimization rule works on the Postback Status level.
MMP: Cohort ReportsThis report provides an analysis of user behavior, retention rate, and engagement over time by grouping users based on various segments.
MMP: Activity ReportsThis report provides a deep understanding of how users engage with the app's features and functionality.
MMP: Stickiness ReportStickiness can show users retention over a specific period by measuring user loyalty by tracking daily and monthly visits, and interactions.
MMP: Funnel ReportThis report includes a representation of the user journey, showing where users drop off or convert within the app's pathways.
MMP: Custom ReportsAn overview of using Custom Reports from how to save reports, supported metrics & dimensions and more.
MMP: Conversion ReportHow to use the Conversion Report to find details on each and every conversion.
MMP: ExplorerHow to generate dynamic reports instantly with full customization and export options.
SDK Debug ReportAccess logs on test events to ensure integration was successful.
MMP: Fraud Detection ReportsIn Swaarm's MMP, how to detect different types of fraud, generate reports, and take action with Fraud Detection Reports.
MMP: Event LogHow to access all Clicks, Impressions and Click Redirections logs in Swaarm's MMP
Running App Campaigns on Facebook (Meta) with SwaarmHow to set up a Facebook Ads campaign using Swaarm tracking - create a dataset, generate an access token, configure the Meta pixel, and build the campaign.
Running App Campaigns on Apple Ads with SwaarmHow to set up Apple Ads with Swaarm - install the Swaarm SDK to enable attribution and connect your Apple Ads account.
Running App Campaigns on Google Ads with SwaarmA step-by-step guide to running Google Ads campaigns with Swaarm tracking - create conversion actions, connect your account, set up a SAN campaign, and launch.