MMP: Marketer Documentation
48 articles
- MMP: Working with a Swaarm Direct AdvertiserHow to setup campaigns when working with a Direct Advertiser using Swaarm.
- Swaarm MMP Partner Setup GuidePublisher guide to Partner Platform access, postback setting, offers, tracking links, and reporting
- Partner Onboarding ChecklistChecklist for Swaarm MMP clients to onboard publishers.
- MMP: App CreationHow to create a new App or edit an existing App
- MMP: Apps OverviewHow to navigate the Apps Overview page.
- MMP: Store App CreationHow to create a new Store App or edit an existing Store App
- MMP: App Details PageHow to navigate and understand the performance of your app.
- MMP: Store App Details Page
- MMP: Partners OverviewHow to navigate the Partners Overview page.
- MMP: Partner Details PageHow to view details of a specific partner and track performance.
- MMP: Partner Tracking DetailsThis article describes how the partner tracking link and postback should be setup with additional macros and parameters.
- MMP: Creating a Partner accountThis articles describes how to create a partner account in your Swaarm MMP
- MMP: Partner SignupCreate and customize the signup form with which partners can apply to work with you
- MMP: Offer / Campaign CreationHow to create a new offer for your App.
- MMP: Offers / Campaigns OverviewHow to navigate the Offers Overview page.
- MMP: Offer / Campaign DetailsHow to view details of a specific offer and track performance.
- MMP: Deferred Deep LinkingWhat is Deferred Deep Linking and how to set it up in Swaarm for your campaigns
- MMP: WorkflowsHow to automate your daily tasks in Swaarm with Worklfows
- MMP: AlertsHow to set up alerts and send notifications to your partners and take action automatically.
- MMP: Optimization ToolWhat the Optimization Tool is and how to access and use optimizations to control traffic quality and postbacks.
- MMP: Optimization Rule CreationHow to create optimization rules in the Swaarm and which rule applies in case of multiple rules present.
- MMP: Optimization for Clicks & ImpressionsThis article describes how the optimization rule works on the click & impression level
- MMP: Optimization Rules for Postback StatusThis article describes how the optimization rule works on the Postback Status level.
- MMP: Cohort ReportsThis report provides an analysis of user behavior, retention rate, and engagement over time by grouping users based on various segments.
- MMP: Activity ReportsThis report provides a deep understanding of how users engage with the app's features and functionality.
- MMP: Stickiness ReportStickiness can show users retention over a specific period by measuring user loyalty by tracking daily and monthly visits, and interactions.
- MMP: Funnel ReportThis report includes a representation of the user journey, showing where users drop off or convert within the app's pathways.
- MMP: Custom ReportsAn overview of using Custom Reports from how to save reports, supported metrics & dimensions and more.
- MMP: Conversion ReportHow to use the Conversion Report to find details on each and every conversion.
- MMP: ExplorerHow to generate dynamic reports instantly with full customization and export options.
- SDK Debug ReportAccess logs on test events to ensure integration was successful.
- MMP: Fraud Detection ReportsIn Swaarm's MMP, how to detect different types of fraud, generate reports, and take action with Fraud Detection Reports.
- MMP: Event LogHow to access all Clicks, Impressions and Click Redirections logs in Swaarm's MMP
- MMP: User Journey ReportThe full cross-source timeline for a single user - impressions, clicks and events, including pre-attribution activity - for support, QA and fraud investigation.
- Running App Campaigns on Facebook (Meta) with Swaarm MMPHow to set up a Facebook Ads campaign using Swaarm tracking - create a dataset, generate an access token, configure the Meta pixel, and build the campaign.
- Running App Campaigns on Apple Ads with Swaarm MMPHow to set up Apple Ads with Swaarm - install the Swaarm SDK to enable attribution and connect your Apple Ads account.
- Running App Campaigns on Google Ads with Swaarm MMPA step-by-step guide to running Google Ads campaigns with Swaarm tracking - create conversion actions, connect your account, set up a SAN campaign, and launch.
- Running App Campaigns on TikTok with Swaarm MMPHow to set up a TikTok Ads campaign using Swaarm tracking - connect your TikTok Ads account, create a dataset in TikTok Events Manager, and configure the integration.