Funnel Report
Funnel reports include a representation of the user journey, showing where users drop off or convert within the app's features or conversion pathways. By selecting events and metrics you can choose groups by dimensions (cohorts) to view users' behaviors. This leads you to a better understanding of how your audience uses your app and makes data-driven decisions to improve your user acquisition and experience.
How to Setup a Funnel
Go to Reports > Funnel
Select the Store App
Select the Cohort Time (Date Range)
Select Event Sequence
⚠️Important: The order in which you select your events will be the order displayed on the funnel, if selected out of order your data will display incorrectly
For Example: you cannot select Register and then Open as the user must open/install before registering
Select the Metrics you want to measure
Select how you want to group your users (you can choose multiple)
Add any additional filters to narrow down your analysis
Click Generate Report
Funnel Report Table vs. Chart
Once you have generated your Funnel report, you will have the option to view your data in a Table or Chart. Change your view by clicking the Table or Chart on the top right side of the report.
Table
The table view provides a grid-like system that enables you to view numbers and percentages to pinpoint data easily. However the chart might be a better visual for funnel reports.
Chart
Visualize your data with a funnel chart that enables you to see a user's journey clearly. Hover over the funnels for more details. Select events on the bottom to highlight or remove events from the chart.
Metrics & Group By Dimensions Available
Here is a list of the Metrics and Group By dimensions you can use on the report. You can also filter the report with any of the Group By dimensions.
Selection Order
Be mindful that the order you select your metrics and group by dimensions will be the order displayed in the report below.
Metrics
Users - Total users throughout the funnel
Ratio of Users - Percentage of users throughout the funnel wrt total users at the start of the funnel
Group By Dimensions
App Event ID
App ID
Useful for a report containing multiple Apps
City
Country
Install Day
Install Hour
Install Minute
Install Month
Install Week
Language
Make
Model
Offer Event ID
Offer Event Name
Offer ID
Offer Name
OS
OS Version
Partner App ID
Partner App Name
Partner Creative
Partner ID
Partner Name
Partner Placement
Partner Site
Partner Sub ID
Partner Sub Sub ID
Partner Unique 1
Partner Unique 2
Partner Unique 3
Region
Source
Paid or Organic
Store App ID
Use Cases
Chart: How to view my paid and organic users' journey through the app last month?
When comparing how different cohorts interact with your app, using the group by dimensions is a useful tool to visualize the difference. After selecting your event sequence and metrics, we can group by source.
Now on the chart view, you can see the journey for both paid and organic users. Below you can see that organic users were more likely to register after opening but were less likely to continue. Where paid users were less likely to install/open the app but were more likely to register and buy the premium plan.
Event Sequence: Open -> Register -> Login -> Premium
Metrics: Users, Ratio of Users
Group By: Source
