Activity Reports
Activity reports serve as a powerful tool for analyzing and understanding essential information required to assess the results of your user activity and cost on a daily basis. Also, this report provides a deep insight into user interaction with the app by looking through their journeys and KPI metrics based on session data. They also provide the functionality to group data into cohorts, as well as the ability for you to visualize the data through tables or charts.
How to Create an Activity Report
Go to Reports > Activity
Select the Store App
Select the Cohort Time (Date Range)
Select the Cohort Period Granularity
Select 1- 60 Minutes
Select 1-72 Hours
Select 1- 90 Days
Select 1- 52 Weeks
Select 1-12 Months
Select the Metrics you want to measure
Optional: Select how you want to group your users (you can choose multiple)
Add any additional filters to narrow down your analysis
Click Generate Report
Activity Table vs. Chart
Once you have generated your activity report, you will have the option to view your data in a Table or Chart. Change your view by clicking the Table or Chart on the top right side of the report.
Table
The table view provides a grid-like system that enables you to view numbers and percentages with the Date column on the left to pinpoint activity data easily.
Chart
Visualize your data with multiple line charts that enable you to see trends clearly. Hover over the lines for more details. By selecting a Group By dimension, you will see multiple lines and on the left, you can highlight or remove lines from the chart. There will also be an individual chart for each metric you have selected when generating a report.
Metrics & Group By Dimensions Available
Here is a list of the Metrics and Group By dimensions you can use on the report. You can also filter the report with any of the Group By dimensions.
Metrics
ARPU
Average Revenue Per User
Retention Percent
Percent of unique users that launched/ opened the app at least once during a specific day since installation
Retention Users
Number of unique users that launched or opened the app at least once during a specific day since installation
Revenue Count
The number of events. For example, the number of revenue events, installs, registrations, etc.
Revenue Sum
The total revenue on a cohort day
ROAS
Return on ad spend
Sessions
The number of user sessions, it's the time during which a user interacts with the application
It begins when the user logs into or opens the app and ends when they log out or close the app, or remain inactive for a certain period of time
Sessions Per User
The average number of sessions that each user engages in on your website or application
Spend Count
Number of users spent on the app
Spend Sum
The total amount spent on the app
Group By Dimensions
App Event ID
App ID
Useful for a report containing multiple Apps
City
Country
Install Day
Install Hour
Install Minute
Install Month
Install Week
Language
Make
Model
Offer Event ID
Offer Event Name
Offer ID
Offer Name
OS
OS Version
Partner App ID
Partner App Name
Partner Creative
Partner ID
Partner Name
Partner Placement
Partner Site
Partner Sub ID
Partner Sub Sub ID
Partner Unique 1
Partner Unique 2
Partner Unique 3
Region
Source
Store App ID
Use Cases
Chart: How many paid and organic users did we gain the past 14 days?
An Activity report like this can give you the answers you want immediately. By setting the time granularity to days and choosing the metric Users and group by dimensions Source, you can visualize your user acquisition numbers. As shown below we see that by day 5 there were 1597 paid users and 639 organic users.
Granularity: Days
Metrics: Users
Group By: Source
If you take it one step further and add additional metrics like ARPU (average revenue per user) then we can gain another chart to see that the first 2 days organic users were over 10x more valuable than paid but sharply loses value by 50%, where as paid users kept a more consistent value while decreasing.
Metrics: Users, ARPU
Group By: Source
Table: How many actions/events did our iOS vs. Android app perform on a daily basis?
If you have an app for both iOS and Android, you can view your users' engagement with each app. By selecting metrics like Users, Sessions, and Sessions per User and then creating a cohort based on OS, you will see below that Android users are engaging a lot more than iOS users. While this could be for a number of reasons, it will give you insight into the interaction between both operating systems.
Granularity: Day
Metrics: Users, Sessions, Sessions per User
Group By: OS
