Explorer
Explorer is your dynamic drag-and-drop reporting tool allowing you to go deeper into your data instantly. In Explorer, you can create reports with any app, or partner, and offer combinations based on your requirements. You can simply drag and drop any dimensions and measures you need to include in your report.
On the left menu bar, you can click on Reports > Explorer, and then on the following screen, click App Analytics.
Dimensions
These are the following dimensions which you can choose to filter or split:
📱App Dimensions
Dimension | Definition | Example |
App ID | ID of the app in Swaarm | 33 |
App Name | Name of the app in Swaarm | Uber Eats |
Store App ID | The app store ID |
|
Store App Name | The name of the app in that app store | Uber Eats: Food Delivery |
App Event Type ID | The ID number of the event for an app setup in Swaarm | 4 |
App Event Type Name | The name of the event for an app setup in Swaarm | Registration |
🗣️Partner Dimensions
Dimension | Definition | Example |
Partner ID | The ID of the partner in Swaarm | 33 |
Partner Name | Name of the partner in Swaarm | Uber Eats |
Partner Sub ID | Partner sub (source) ID passed through the partner tracking URL | LZQL6172 |
Partner Sub Sub ID | Sub (source) ID of the partner sub (source) passed through the partner tracking URL | JAIV41510 |
Partner App | Name of the app passed through partner tracking URL | |
Partner Manager ID | Partner manager ID at any point in time | 2 |
Current Partner Manager ID | Current partner manager ID | 12 |
Partner Manager | Partner manager name at any point in time | John Doe (who first managed the account) |
Current Partner Manager | Current Partner Manager name | Rachel Green (who currently manages the account) |
👥Users Dimensions
Dimension | Definition | Example |
Install Day | The day the user installed |
|
Install Week | The week the user installed |
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Install Month | Month the user installed |
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Install Year | Year the user installed |
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Organic | Whether the user came from an organic (true) or paid (false) source |
|
Country | The country where the user is located | FR (France |
OS | Operating system of the user's device | Android, iOS, etc. |
OS Version | OS version of the user's device | 14.2 |
Connection Type | Type of internet connection | Wifi, Cable, etc. |
Device Type | Device type of the user's device | Mobile, iPhone, Tablet, Desktop, etc. |
Browser | User's device browser | Chrome, Safari, etc. |
In App | It tells whether the Ad was opened in an app (true) or web (false) |
|
Carrier/ISP | Carrier/Internet service provider of the user who clicks on the Ad | Vodafone, Verizon, Telekom, etc. |
🔗Offer Dimensions
Dimension | Definition | Example |
Offer ID | The ID of the offer in Swaarm | 15 |
Offer Name | Name of the offer in Swaarm | Registration Campaign |
Event Type ID | The ID number of the event for an offer setup in Swaarm | 3 |
Event Type Name | The name of the event for an offer setup in Swaarm | Registration |
Offer Tags | Any tags added to the offer | Seasonal |
Measures
These measures are the data points you want to view on your report from Events to Costs to Clicks. Simply drag one to the Measure field at the top of the report.
List of Measures
Measures | Definition |
Events | Number of events |
Users | Number of unique users |
Sessions | The number of times the user interacts with the application |
New Users | Number of new installs including both organic and paid users |
ARPU | Average revenue per user |
ROAS % | Return on ad spend in a percentage value |
Revenue | Revenue generated via in-app purchases |
Cost | Payment to your partners |
Profit | The difference between revenue and cost |
Clicks | The number of clicks that have been redirected to the app |
Impressions | The number of impressions on the app |
Event Value (sum) |
|
Event Value (avg per user) |
|
Event Value (avg per Event) |
|
Sale Amount (sum) |
|
Sale Amount (avg per user) |
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Sale Amount (avg per event) |
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Conversion Rate (%) | The ratio between "Approved" conversions and the total number of clicks. The value is in percentage (%) |
CTR (%) | Click-through rate in a percentage value |
Postbacks | The number of postbacks in Swaarm |
Report Visualization
On the top right, you have options to visualize the report using different patterns, you can change the report view into the examples below:
🔢Totals View
🧮Grid View
📈Line Chart View
📊Bar Chart View
🟧Heatmap View
🧱Table View
🟠Scatterplot View
Additional Features
Here we have some more useful features in Explorer that you can use.
Time Zone
In the top right corner, you can click and change the time zone based on the requirements.
Auto Update
On the refresh button on the top right corner you can refresh the report immediately or set up a schedule to get refreshed after specific seconds or minutes.
Export
By clicking on the export icon you can copy the URL or export the report to CSV or TSV format.
Settings
By clicking the settings icon you can display: raw data, view definition and Druid query.
Pinboard
On the Pinboard you can add any dimension you want to check based on your other selection. The pinned values will be changed accordingly.
