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MMP: Swaarm MMP Marketers Dashboard

An overview of the MMP Dashboard and what each widget, chart, and table shows you when you first login.

Updated over a year ago

Swaarm's Marketer Dashboard

With Swaarm's Marketer Dashboard, you will have a clear overview of your user acquisition and performance metrics. Upon logging in, you will immediately grasp your performance and identify the tasks that require immediate attention. Let's go through each of the sections of the Dashboard:


Widgets

Widgets will offer a concise and clear summary of essential metrics, empowering you with a clear understanding of the most important measures at a glance.

  • Active Users - Number of unique active users

  • New Users - Number of new installs including both organic and paid users

  • ROAS - Returns On Ad Spend

  • Revenue - Revenue generated via in-app purchases by organic and paid users

  • Costs - Campaign costs related to paid users, re-installs, and re-engagements

  • ARPU - Average Revenue Per User


Performance Chart

The Performance Chart provides a visual guide to your progress, helping you determine the necessary steps to attract new users and advance further.


Store App Diversification

Store App Diversification allows you to seamlessly navigate and analyze the performance of all your entities collectively, enabling you to easily switch between them as needed.


New Users Table

The New Users Table offers a comparative view between today and yesterday for your Apps, Offers, and Partners, providing a comprehensive summary of the changes that have occurred.

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