Stickiness Report
When your app is "sticky" it means that you have loyal users with high engagement and unique experience that leads the competition. With this report, you can view the daily active users (DAU) compared to the monthly active users (MAU). This ratio measures DAU/MAU showing the stickiness percentage.
By generating this report, you can predict trends, revenue, and the value of your app by how often your users return. Let's go through setting up a Stickiness Report.
How to Create a Stickiness Report
Go to Reports > Stickiness
Select the Store App
Select the Cohort Time (Date Range)
Select the Metrics you want to measure
Select how you want to group your users (you can choose multiple)
Add any additional filters to narrow down your analysis
Click Generate Report
Metrics & Group By Dimensions Available
Here is a list of the Metrics and Group By dimensions you can use on the report. You can also filter the report with any of the Group By dimensions.
Metrics
DAU
Daily active users
Stickiness
Users loyalty percentage based on daily activity and monthly activity
Trailing MAU
Monthly Active Users
Group By Dimensions
App Event ID
App ID
Useful for a report containing multiple Apps
City
Country
Install Day
Install Hour
Install Minute
Install Month
Install Week
Language
Make
Model
Offer Event ID
Offer Event Name
Offer ID
Offer Name
OS
OS Version
Partner App ID
Partner App Name
Partner Creative
Partner ID
Partner Name
Partner Placement
Partner Site
Partner Sub ID
Partner Sub Sub ID
Partner Unique 1
Partner Unique 2
Partner Unique 3
Region
Source
Paid or Organic
Store App ID
Use Cases
Chart: How do I view the loyalty/retention of my paid users?
When comparing your sources of paid and organic, it can be useful to investigate the retention of different sources. By setting up a stickiness report that the metric stickiness, grouping by source, and filtering for paid sources, you can see the stickiness over time of your paid users.
As an example below, halfway through the month paid users dropped to around 20% stickiness (also referred to as loyalty/retention).
Metrics: Stickiness
Group By: Source
Filters: Paid
Utilizing this report above you can investigate further by comparing it with organic user retention by removing the filter. This allows us to see that paid users are more active on the app than organic users.
