Cohort reports are a type of data analysis used to track and analyze the behavior and performance of a specific group of users over time. These groups, or cohorts, typically consist of users who share common characteristics or exhibit similar behaviors. Cohorts can be defined based on various criteria in Swaarm such as Install Day, Language, Traffic Source, Device Model, and much more.

Once grouped together, you can then measure how these cohorts perform over time by various metrics, such as - Retention Rate, ROAS, Sessions, Spend Count, and more. By using Cohort Reports, you will gain valuable insights to optimize marketing strategies, identify trends, and make data-driven decisions to improve user acquisition and retention. Let's go through setting up your Cohort Reports in Swaarm.

Once you have generated your cohort report, you will have the option to view your data in a Table or Chart. Change your view by clicking the Table or Chart on the top right side of the report.

The table view provides a grid-like system that enables you to view numbers and percentages with a trend line and highlight system to pinpoint data easily.

Visualize your data with a line chart that enables you to see trends clearly. Hover over the lines for more details. Select dimensions on the right to highlight or remove lines from the chart.

Here is a list of the Metrics and Group By dimensions you can use on the report. You can also filter the report with any of the Group By dimensions.

By selecting the cohort period of 7 days and type as cumulative we can see the value of each cohort and how much revenue these users generated.

For example, we can see users that who installed near the end of the week generated more revenue than those earlier in the week. Next, you may want to add even more Group By dimensions to narrow your cohort analysis like country, device, or source.

One of the most commonly used reports is the Retention Cohort Report. This allows you to visualize and analyze how many users are still active by day 14. Here we can see between our two cohorts, Paid and Organic sources, that by day 14 Paid has 100 active users and Organic has 34, therefore giving you direction in performance and ad spend.

For example, with this cohort, you can display the percentage of app users who registered. By selecting the metric Retention Precent and then grouping by the Offer Event Name, you can see that by Day 4 for instance about 2.68% of cohort users registered.

With Cohort Reports you can perform detailed analysis by taking advantage of filters. Here we can see the performance of a specific app by filtering the App ID and viewing their cumulative revenue sum over the past 7 days.