Click & Impression Optimization
The Optimization rule for clicks & impressions gives you the flexibility to choose how to handle the traffic that does not satisfy certain conditions. The Swaarm platform offers the tool to decide whether this traffic should be further redirected to the app or discarded based on optimization rules. Once the rule has been set up and activated, any incoming traffic that fulfills the requirements of the created rule will be discarded and will not be redirected to the app. This traffic is counted as discarded clicks/impressions and you will be able to see this under the discarded clicks/impression measure in your reporting.
You can create the following Click or Impression rules under the Automation > Optimization section of the Swaarm platform.
Click & Impression Rules
💡Note
Clicks & Impressions have the same rules set up in Optimizations, so if it says Click below you can apply the same for Impressions.
Advance Targeting Mismatch: If this rule is active, all clicks/impressions incoming for an offer that does not match with the Advance targeting setup of an offer will be discarded and will not be redirected to the offer URL. For example, if the offer has a city targeting New York and the user who clicked on an ad is coming from San Francisco, then this user will not be forwarded to the app. Advance targeting includes all other targeting except country, OS, and OS versions.
Anonymous Proxy IP: If this rule is active, all clicks/impressions incoming that are masking their IP (aka VPN traffic) will be discarded and will not be redirected to the offer URL.
Blacklisted Sub ID: If this rule is active, all clicks/impressions from a sub ID, which is blocked on the offer, will be discarded and will not be redirected to the offer URL.
Budget reached: If this rule is active, all clicks/impressions incoming for an offer whose hourly, daily, monthly, or total budget with a hard cap has been reached will be discarded and will not be redirected to the offer URL.
Impression Budget Reached: If this rule is active, all clicks/impressions incoming for an offer whose hourly, daily, monthly, or total impression cap has been reached will be discarded and will not be redirected to the offer URL.
Inactive Offer: If this rule is active, all clicks/impressions incoming for an offer that is not active will be discarded and will not be redirected to the offer URL.
Inactive Partner: If this rule is active, all clicks/impressions incoming from a partner that is not active in your Swaarm platform will be discarded and will not be redirected to the offer URL.
Invalid Request: If this rule is active, any clicks/impressions incoming that have crucial information missing like the offer ID and partner ID will be discarded and will not be redirected to the offer URL.
Invalid User Identifier: Any click on an offer with the Swaarm parameter and macro "retargeting={Is-retargeting}" that is marked as "retargeting=1 or true" the click will be passed, but if it is marked "retargeting=0 or false" then the click will be discarded.
IP Recency: If this rule is active, all consecutive clicks/impressions are incoming from the same IP address for the same offer in less than the recency time or TTL as defined in the rule will be discarded and will not be redirected to the offer URL. For example, if you have set up the rule with a TTL is 600 seconds, within this time if there is any click coming from the same IP address, the second click will be considered duplicated, and it will be discarded by our system.
Offer Targeting Mismatch: If this rule is active, all clicks/impressions incoming for an offer that does not match with the Country or OS setup of an offer will be discarded and will not be redirected to the offer URL. For example, if the offer has a country targeting the United States and the user who clicked on an ad is coming from Poland, then this user's click will not be forwarded to the app. Offer targeting includes country, OS, and OS version targeting.
Partner not Approved: If this rule is active, all clicks/impressions from a partner, who is either not approved or blocked on the offer, will be discarded and will not be redirected to the offer URL.
Recency: If this rule is active, all consecutive clicks/impressions incoming from the same user (identified by fingerprinting) for the same offer in less than the recency time or TTL (Time To Load) as defined in the rule will be discarded, and will not be redirected to the offer URL. For example, if you have set up the recency TTL for 60 seconds but there is a second click within 30 seconds after the first click from the same user for the same offer, then the second click will be discarded.
Traffic Control: If this rule is active, all traffic that does not follow the Traffic Control configuration, will be discarded and will not be redirected to the offer URL. See more about Traffic Control here.
Traffic Targeting: If this rule is active, all clicks/impressions incoming that do not match with the Traffic Targeting setup of an offer will be discarded and will not be redirected to the offer URL. For example, if there is a Traffic Targeting configuration that has a city targeting for New York on partners tagged #NewYork and the partner who sent clicks to an ad from San Francisco, then this traffic will not be forwarded to the app.
💡 Active & Inactive Rules
Learn more about active and inactive rule states here.