Conversion Report
Each and every postback is tracked by the Swaarm platform. You can find them in this section of the Conversion Report. All the data that is specific to each conversion including click ID, postback URL fired for the partner, and more is included in this report.
How to Use the Conversion Report
Go to Reports > Conversion in the menu
Select the Date Range
Select which fields you want visible (there are 160+ to choose from)
Add an optional Filter
There are default filters in place for the most commonly used ones like App ID, Offer ID, and more. These are optional to use and can save you time instead of searching through all the other filters that are available to you.
Click Search
💡Note
You can export your conversion report into a CSV file by clicking the download CSV button.
Additional Tips
You can access Optimization Rule Evaluations to gain insights into why conversion wasn't forwarded to a partner or marked as pending, for instance, helping you understand the specific reasons behind such actions.
Create, Edit and Update Conversions
We have a dedicated article to this topic that explains the process of how to create, edit and update conversions individually or by CSV.
Fire Postbacks On-Demand to Partners
❗Important
Once you fire a postback manually you cannot undo this action.
If your postback was not fired to your partner, you can now choose to fire a postback manually. Simply select the conversion and then click Fire Postbacks. You cannot fire an Evaluation Decision Failed postback.
If you do click on Fire Postbacks for a failed postback, an error message will pop up and give you the option to filter Failed Postbacks. You must first set the Postback to Evaluation Decision Passed before firing the postback. Evaluation Decision Passed postbacks will only be fired to the partner if the postback is configured in the Partner > Postback Links.
Once fired, you will be able to see when it was fired under Postback Modification Description and it will have a green check mark under Postback Modified.
💡Note
If a conversion's Evaluation Decision is Failed then the partner's postback is not fired on demand regardless of the Evaluation Status.
However, the partner's postback can be fired on-demand when the Evaluation Decision is changed to Passed and the Evaluation Status is either Rejected or Pending. See the chart below for different scenarios.
Evaluation Decision | Evaluation Status | Evaluation Status Failed Rules | Send Rejected Postback Disabled | Send Rejected Postback Enabled |
Passed | Pending | Offer Inactive | Yes | Yes |
Passed | Pending | Budget Reached | Yes | Yes |
Passed | Pending | Unapproved Partner | Yes | Yes |
Passed | Rejected | Duplicated Click | Yes | Yes |
Passed | Rejected | Invalid Event Type | Yes | Yes |
Passed | Rejected | Rejected | No | Yes |