Custom Reports
Custom Reports is a robust tool that gives you the flexibility to create any possible report. You can keep track of the performance of your app, partner, and offers.
Filters
You can filter your custom report by any of the dimensions below. Commonly used filters are shown like Offer ID, Store App ID, Partner ID, Event ID, Postback Status, and Postback Decision. Filters can be removed by clicking the X next to the filter, as well as new filters can be added by clicking +Add Filter.
Dimensions
You have a wide range of Dimensions to choose from when creating your custom report:
Category | Fields |
App |
|
Offer |
|
Partner |
|
Evaluation |
|
User Information |
|
Others |
|
š” Note
Partner App Name & Partner App ID is where the partner has shown the Ad
Metrics
The following metrics and their definitions, which you can choose in the custom report are displayed below:
App
New Users
Active Users
ROAS
ARPU
Retention (Day 1)
Retention (Day 3)
Retention (Day 7)
Retention (Day 30)
Sale Amount
This is to calculate the ROAS based on how much the partner made in sales
Custom Numeric Value
Average Custom Numeric Value
Acquisition
Conversions
The number of conversions (payable and non-payable) with the postback status as āApprovedā in the system
Paid Conversions
The number of payable conversions with the postback status as āApprovedā in the system
Total Conversions
The number of conversions (payable and non-payable) with any postback status (Approved, Pending, and Rejected) in the system
Events
Count of all events other than the Default event
Revenue
Revenue(Sum of WeGet) tracked by the platform only with the conversion status as āApprovedā
Total Revenue
The revenue of all the conversions with any status (Approved, Pending, and Rejected) in the system
Costs
Payout (Sum of TheyGet) tracked by the platform only with the conversion status as āApprovedā
Total Costs
The cost of all the conversions with any status (Approved, Pending, and Rejected) in the system
Conversion Rate
The ratio between "Approved" conversions and the total number of clicks
Click-through Rate
The ratio of clicks to impressions.
Event Rate
The ratio between events and the default event of the offer
Earnings Per Click
Total profit per click
Profit
The difference between āRevenue(WeGet)ā and āPub Costsā
Payouts
Payout WeGet
Payout Theyget
Budgets
You must have the Offer ID and/or Partner ID dimension selected to view this metric.
Daily Click Budget
Daily Conv. Budget
Daily Revenue Budget
Daily Partner Click Budget
Daily Partner Conv. Budget
Daily Partner Revenue Budget
Monthly Click Budget
Monthly Conv. Budget
Monthly Revenue Budget
Partner Stats
Partner Conversions
The number of conversions (payable & non-payable) with the status as āApprovedā and evaluation decision as āPassedā
Partner Conversion Rate
The ratio of Postback Status Approved and Postback Decision Passed conversions and the total number of clicks
Partner Paid Conversions
The number of payable conversions only with the status as āApprovedā and evaluation decision as āPassedā
Partner Revenue
The revenue of all the conversions with the status āApprovedā and evaluation decision as āPassedā in the system
Partner Costs
The cost of all the conversions with evaluation decision as āPassedā in the system
Others
Clicks
Total number of clicks that have been redirected
Discarded Clicks
Total number of clicks that have been discarded by the system
Impressions
Total number of impressions that have been redirected
Discarded Impressions
Total number of impressions that have been discarded by the system
š”Note:
Offers that were created in the last 30 minutes, you will not see the offer in the report until 30 minutes have gone by
Offers that had their name updated in the last 30 minutes will not show the new name in the report until 30 minutes have gone by
Export the Report
If you would like to share the report with any internal or external parties, after clicking on the Search button, click on Download CSV and the CSV report will be downloaded to your computer.
š” Sharing and Sorting
You can also share the report URL with your colleagues internally to share the report.
You can sort columns by clicking the column header to sort by increasing or decreasing values to have a different view of the data. Offer Payouts and Budgets are not sortable but can be sorted either by downloading as a CSV and sorting in the file or on the Overview Pages.
Expanding Reports
If you select any dimension amongst App, Offer, and Partner you will be able to expand the rows below on the report. This allows you to see data from a hierarchy order of App - Offer - Partner. So once you go through and see stats that you want to know more details on like which offer this comes from or which partner-attributed conversions you can expand the row to find out here. Please note that when you export as a CSV expanded rows are not included.
Save Reports
You can also save custom reports for personal use or as a public report for your team. Learn more hereā
Default Saved Reports
There are default daily reports that can help you get started using Custom Reports by quickly jumping into a commonly used report like a Daily Offers Report. You can customize these by clicking the report and saving the dimensions/metrics as you see fit. If there is a dark grey outline it is a public report for your team. If it is a light grey box it is saved only for you.
š” Note
If you see a little gear icon above that is because Swaarm's system administrator created it. You will not see this when you are logged in.
Quick Search
If you are looking for a specific number, name, or value in a large custom report then we recommend using the Quick Search function. This will allow you to search and find the data point in the custom report in seconds.
How to Use Quick Search
Once you have selected your filters, dimensions, and metrics and clicked search, the custom report will load. After it loads, there is a quick search bar underneath the Metrics box that looks like this:
From here you can enter any keyword, number, or value that you are looking for in the report.