Apps Overview
Use the Apps Overview page to get insight into the performance and health of each of your apps in one location. These tables contain metrics on Active Users, New Users, ROAS, Revenue, Costs, and ARPU enriched with visual trends and time granularity. All the data is updated in real-time. Clicking on any of the Apps or Brands will take you to their respective detail pages.
Search and Filter
Range
Select the time range you want to view your performance data.
Granularity
Select if you want to view the performance data on a daily or monthly basis.
Metrics
Choose the metrics that are most important to you to be shown in the table below.
Active Users - Number of unique active users
New Users - Number of new installs
ROAS - Return On Ad Spend
Revenue - Revenue generated via in-app purchases
Costs - Campaign cost related to paid users, re-installs and re-engagements
ARPU - Average Revenue Per User
Search
Find the app you are looking for by using the search function.