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MMP: Apps Overview

How to navigate the Apps Overview page.

Updated over a year ago

Apps Overview

Use the Apps Overview page to get insight into the performance and health of each of your apps in one location. These tables contain metrics on Active Users, New Users, ROAS, Revenue, Costs, and ARPU enriched with visual trends and time granularity. All the data is updated in real-time. Clicking on any of the Apps or Brands will take you to their respective detail pages.

Search and Filter

Range

Select the time range you want to view your performance data.

Granularity

Select if you want to view the performance data on a daily or monthly basis.

Metrics

Choose the metrics that are most important to you to be shown in the table below.

  • Active Users - Number of unique active users

  • New Users - Number of new installs

  • ROAS - Return On Ad Spend

  • Revenue - Revenue generated via in-app purchases

  • Costs - Campaign cost related to paid users, re-installs and re-engagements

  • ARPU - Average Revenue Per User

Search

Find the app you are looking for by using the search function.

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