This article covers both the Offers overview page and the individual offer detail page.
ℹ️ Looking for how to create and configure an offer? See Set up an offer → and Offer settings reference →
Offers overview page
Go to Offers from the main menu to see a consolidated view of all your offers and their performance.
Filters & display options
⚡ Lightning symbol — fields marked with a lightning bolt remember your last selection and restore it automatically the next time you load the page.
Field | What it does |
Range | Date range for the performance data displayed |
Granularity ⚡ | How to group the data - by Day or Month |
Metrics ⚡ | Choose which metrics to display as columns - Profit, Costs, Revenue, Clicks, Conversions, Conversion Rate |
Search | Search by offer ID or name |
Status | Filter by Active, Pending, Paused, or Archived (multi-select) |
Advertisers | Filter offers by advertiser |
Platforms | Filter by iOS, Android, or Web |
Countries | Filter by target country |
Tags | Filter by tags assigned to offers |
App Store IDs | Search offers by Apple or Google App Store ID |
Adv. Offer IDs | Filter by the advertiser's external offer ID |
Account Managers | Filter by account manager |
Sales Managers | Filter by sales manager |
Visibility | Filter by whether the offer is visible in the Feed API |
Approval | Filter by whether the offer requires publisher approval |
Overview tabs
Tab | What it shows |
Performance | Performance chart and data table for all offers |
Tags | Offers grouped by tag - useful for Smart Links, Workflows, and bulk management. See Tags → |
Coupons | Manage coupon codes linked to offers — track traffic sources via special codes in the tracking URL. See Coupons → |
Overview table columns
The default sort is by gross profit month-to-date (real-time, including the current day).
Column | What it means |
ID | Swaarm offer ID |
Name | Offer name - click to open the offer detail page |
Status | Active, Pending, Paused, or Archived |
Adv. ID | The advertiser's id in Swaarm |
Adv. Name | The advertiser's name in Swaarm |
Adv. Offer ID | The advertiser's external offer ID |
App Store ID | The advertiser's offer app store ID (bundle ID) |
Tracker | The MMP used by the advertiser |
Jumps | Number of click redirects (hops) in the tracking chain (For Premium - offers are scanned automatically several times a day) |
Live Pub. | Number of publishers sent at least 10 clicks in the last 24 hours to the offer |
Appd. Pub. | Number of approved and active publishers on the offer |
WeGet | Offer payout received from the Advertiser (Revenue) |
TheyGet | Offer payout set to the Publisher (Cost) |
Margin | Margin % |
Performance metrics | Selected metrics shown per day/month across the date range |
Conv. Budget DTH | Conversion Month To Date/Day to Hour, meaning the number of approved conversions for the current month/day until the current date and time for the respective offer. |
Rev. Budget DTH | Revenue Month To Date/Day to Hour, meaning the revenue for the current month/day until the current date and time for the respective offer. |
Click Budget DTH | Click Month To Date/Day to Hour, meaning the click amount for the current month/day until the current date and time for the respective offer. |
Impr Budget DTH | Impression Month To Date/Day to Hour, meaning the impression amount for the current month/day until the current date and time for the respective offer. |
Platform | View which platform the offer is on: iOS, Android, or Web |
Countries | View the Countries that an offer is running in. |
Private | Whether the offer is hidden from unapproved publishers |
Approval Required | Whether publishers must request approval to run the offer |
Sales Manager | The sales manager in charge of the offer |
Account Manager | The account manager in charge of the offer |
ℹ️ Budget Color Code
⚫ Black - Your current budget spent
🩷 Pink - You reached it! Very good!
🟢 Green - Estimated to reach 100% of the target by end of day or month
🟡 Yellow - Estimated to reach between 66% and 99% of the target
🔴 Red - Estimated to reach below 66% of the target
⬜ Blank - The remaining budget gap that still needs to be fulfilled
ℹ️ Click Download CSV to export the current view - includes additional options like KPIs, Event IDs, and Payouts. Click Select Columns to customise which columns are shown.
Offer detail page
Click an offer's name in the overview to open its detail page.
Header information
💡 Anytime you see a little plus sign next to your cursor, you can click and copy instantly.
The top section shows:
Offer name & ID
Account Manager initials
Status - Active, Pending, Paused, or Archived
Visibility - Private, Requires Approval, Public
Advertiser name
Offer leadflow
Platform & countries
Top right actions
Action | What it does |
Edit | Open offer settings to make changes |
Clone | Clone offer |
Export to Marketplace | Add your offer to Marketplace. See more here |
Explorer | Opens Explorer filtered to this offer |
Audits | Opens the Audits page filtered to this offer |
Top metrics
Displayed below the header — shows Today, Yesterday, and This Month values for:
Profit - the difference between act. revenue and pub. costs
Revenue - sum of WeGet for conversions in status approved
Costs - sum of TheyGet for conversions with decision passed
Paid Conversions - number of conversions with WeGet greater than 0
Clicks - number of redirected clicks in the platform
Impressions - number of redirected impressions in the platform
Offer detail tabs
Publishers
Shows all publishers approved or blocked on this offer. From here you can:
Add publishers and set their access status (Approved / Blocked)
Set publisher-specific payouts and caps
Update multiple publishers at once using the checkboxes + Update Publishers
Generate tracking links for each publisher
View the Creative Serve Link for each publishe
Publisher Groups
Manage publisher group configurations for this offer. See Publisher Groups →
Events
See configured events details: Swaarm event id/name, advertiser event id, corresponding postback URL, visibility, etc. More about event setting here
Landing Pages
See the landing pages configured for this offer. More about landing pages here.
Sub IDs
See the performance report split per Sub id.
Scheduled Changes
View and manage any changes scheduled to take effect at a future date and time on this offer. See more here.
Blocked Publishers
Publishers blocked specifically on this offer - traffic from these publishers is discarded.
Automation
Automation rules (alerts, optimizations, fillers) scoped to this specific offer.
Traffic
This section contains tools to manage traffic flow. You can control traffic or redirect it to other offers
Traffic Control rules configured for this offer. See Traffic Control →
Smart Links configured for this offer. See Smart Links →
Coupons
A coupon is a special, easy-to-implement line in the tracking URL (e.g. SALES20 for 20% discount) that can be used to get a discount at a store. The other feature of a coupon is the possibility of tracking the source of the user. Read more about Coupons here.
Retargeting
Add audience file for your retargeting campaign here. Read more about retargeting is Swaarm here.