This article covers both the Advertisers overview page and the individual advertiser detail page.
ℹ️ Looking for how to create and integrate an advertiser? See Create and configure an advertiser →
Advertisers overview page
Go to Advertisers from the main menu to see a consolidated view of all your advertisers and their performance.
Filters & display options
⚡ If there is a lightning symbol next to a filter, then that field will remember your selection and appear the same the next time you load that page.
Field | What it does |
Range | Date range for the performance data displayed (up to 10 days) |
Granularity ⚡ | How to group the data - by Day or by Month |
Metrics ⚡ | Choose which metrics to display as columns beneath (Profit, Revenue, Costs, Clicks, Impressions, etc.) |
Search | Search by advertiser ID or name |
Status | Filter by Active, Pending, or Blocked (on default Active and Pending are selected) |
Countries | Filter by advertiser country |
Tags | Filter by tags assigned to advertisers |
Account Managers | Filter by account manager |
Sales Managers | Filter by sales manager |
Overview tabs
Tab | What it shows |
Performance | Performance data for all advertisers across the selected date range |
Tags | Advertisers grouped by tag |
Rebates | Revenue adjustments applied to advertisers - See Rebates → |
Imports | Stats import configuration (primarily used for Search arbitrage) |
Overview table columns
Column | What it means |
ID | Swaarm advertiser ID |
Name | Advertiser name - click to open the detail page |
Status | Active, Pending, Paused, or Blocked |
Live Offers | Number of offers that received at least 10 clicks within last 24 hours |
Act. Offers | Number of offers in status Active assigned to this Advertiser |
Imp. Offers | Number of offers imported via API for this Advertiser network |
Performance metrics | Selected metrics shown per day/month across the date range |
ℹ️ Click Download CSV to export the current view. Click Select Columns to customise which columns are shown.
Advertiser detail page
Click an advertiser's name in the overview to open their detail page.
Header information
The top section shows
1st row:
Name & ID - advertiser name and Swaarm ID
Account Manager initials
Status -Active, Pending, Paused, or Blocked
Account type - e.g. Agency, Direct, Network
2nd row:
API Network - if the advertiser is connected via a network adapter
Location & contact details
Click the chevron to expand and see additional details
Sales manager name
Tags
Migration ID
Note
Creation date and last updated date
Singular API key (for Singular AdSpend integration)
Top right actions
Action | What it does |
Edit | Open the advertiser settings to make changes |
Explorer | Opens Explorer filtered to this advertiser |
Audits | Opens the Audits page filtered to this advertiser |
Top metrics
Displayed below the header — shows Today, Yesterday, and This Month values for:
Profit - the difference between act. revenue and pub. costs
Revenue - sum of WeGet for conversions in status approved
Costs - sum of TheyGet for conversions with decision passed
Paid Conversions - number of conversions with WeGet greater than 0
Clicks - number of redirected clicks in the platform
Impressions - number of redirected impressions in the platform
Advertiser detail tabs
Offers
Shows all offers associated with this advertiser. From here you can:
Filter offers by id(s)/name, status, visibility, approval
Switch between Budget, Payout, and Custom column views
Click + Add Offer to create a new offer for this advertiser
Click Edit to update advertiser-level settings
Download the list as CSV
Publisher Groups
Manage publisher group configurations for this advertiser's traffic. See Publisher Groups →
Postback Link / Security Token
In this section you will find your sample Postback link, which you can share with your Advertiser. You will also be able to generate a Security Token for your postback link, to enhance the security. If the Token is compromised you can always generate a new one. If the Security Token is missing or incorrect in the postback for an Advertiser who has a token, then the postback will be assigned with Postback Status 'Rejected'
The Swaarm postback URL for this advertiser - the URL the advertiser fires when a conversion occurs. Copy and share this with the advertiser during integration setup.
Scheduled Changes
View and manage any changes scheduled to take effect at a future date and time on this advertiser's offers. Check more about offer scheduled changes here→
Blocked Publishers
Publishers blocked at the advertiser level - clicks and conversions from these publishers are rejected across all of this advertiser's offers. See Blocking publishers at advertiser level →
Automation
Automation rules (alerts, optimizations, fillers) scoped to this specific advertiser.
Traffic
This section contains tools to manage traffic flow. You can control traffic or redirect it to other offers
Traffic Control rules configured for this advertiser. See Traffic Control →
Smart Links configured for this advertiser. See Smart Links →
Contacts
People associated with this advertiser - for internal reference and notifications.
To add a contact, click + Create in the Contacts section.
Field | Notes |
Status | Active by default |
First name / Last name | Contact's name |
Email address | Contact email |
Business role | Their role at the advertiser's company |
Primary Contact | Marks this as the main contact - informational only, no platform impact |
Receives Notifications | Whether this contact gets notifications |
Partner Platform access | Enable to give the advertiser access to their own dashboard showing their campaign data |
ℹ️ When Partner Platform access is enabled, the advertiser can log in to view their own performance data - offers, conversions, and reports scoped to their account only.