Publishers need to be approved on an offer before they can send traffic to it, unless the offer's visibility is public. You can also block publishers at the offer level or across all of an advertiser's offers. This article covers both.
Approving a publisher on an offer
From the offer page
Useful when approving an offer for several publishers at once.
Go to Offers → [Offer name] → Publishers tab
Click + Add Publishers
Search for and select the publisher(s) you want to approve
Set Access Status to Approved
Optionally set a publisher-specific payout, click budget, or conversion cap
Click Add
The publisher will appear in the Publishers table with status Approved. They can now send traffic to the offer and will receive postbacks for approved conversions.
From the publisher page
Useful when approving a publisher across several offers at once.
Go to Publishers → [Publisher name] → Offers tab
Click + Add Offers
Select the offer(s) to approve them on
Set Access Status to Approved
Click Add
In bulk - Push Tool
To approve multiple publishers across multiple offers at once, use the Push Tool. Go to Tools → Push Tool. See Push Tool →
Blocking a publisher on an offer
For private offers (approved publishers list)
Go to Offers → [Offer name] → Publishers tab
Select the publisher(s) using the checkboxes
Click Update Publishers
Set Access Status to Blocked
Optionally add a Blocking Reason for internal reference
Click Save
For public offers
Public offers are visible to all publishers so they don't appear in the approved list by default. To block a publisher on a public offer:
Go to Offers → [Offer name] → Publishers tab
Click + Add Publishers
Search for and select the publisher(s) to block
Set Access Status to Blocked
Optionally add a Blocking Reason
Click Add
To unblock, find the publisher in the Publishers tab and change their Access Status back to Approved.
Blocking a publisher at the advertiser level
Use this when a publisher should not run any offer from a specific advertiser — the block applies across all of that advertiser's offers, not just one.
Go to Advertisers → [Advertiser name] → Blocked Publishers tab
Click + Block Publishers
Search for and select the publisher(s) to block
Optionally add a Blocking Reason for internal reference
Click Save
What happens when a publisher is blocked at the advertiser level:
All clicks from this publisher are discarded and not forwarded to the advertiser
The block applies across all of this advertiser's offers
To unblock, go to the Blocked Publishers tab on the Advertiser detail page and click the bin icon next to the publisher.
Viewing status history
On the offer's Publishers tab, click the Access Updated At timestamp next to any publisher to see the full history of their approval and blocking status changes - useful for auditing when and why a publisher was blocked or approved.
