This article covers both the Publishers overview page and the individual publisher detail page.
ℹ️ Looking for how to create and integrate a publisher? See Create and configure a publisher →
Publishers overview page
Go to Publishers from the main menu to see a consolidated view of all your publishers and their performance.
Filters & display options
⚡ Lightning symbol — fields marked with a lightning bolt remember your last selection and restore it automatically the next time you load the page.
Field | What it does |
Range | Date range for the performance data displayed |
Granularity ⚡ | How to group the data - by Day or Month |
Metrics ⚡ | Choose which metrics to display as columns - Profit, Costs, Revenue, Clicks, Conversions, Conversion Rate |
Search | Search by publisher ID or name |
Status | Filter by Active, Pending, Paused, or Blocked (multi-select) |
Countries | Filter by publisher country |
Tags | Filter by tags assigned to publishers |
Account Managers | Filter by account manager |
Sales Managers | Filter by sales manager |
Overview tabs
Tab | What it shows |
Performance | Performance chart and data table for all publishers |
Tags | Publishers grouped by tag - useful for organising or bulk-managing publishers See Tags → |
Payments | Create and manage publisher payments. Supports direct payment via Tipalti integration. See Publisher Payments → |
Referrals | Manage publisher referral plans - reward publishers for bringing in new traffic sources. See Publisher Referrals → |
Applications | Review and approve publishers who signed up via your publisher sign-up form. See Publisher Sign-Up Forms → |
Offer Accesses | Manage publisher offer access status in bulk across multiple offers. See Publisher Offer Accesses → |
Support Tickets | Communicate with publishers through support tickets via the Partner Platform. |
Overview table columns
Column | What it means |
ID | Swaarm publisher ID |
Name | Publisher name - click to open the detail page |
Status | Active, Paused, or Blocked |
Live Offers | Number of offers that received at least 10 clicks within last 24 hours |
Appd. Offers | Number of active offers approved for this publisher |
Performance metrics | Selected metrics shown per day/month across the date range |
ℹ️ Click Download CSV to export the current view. Click Select Columns to customise which columns are shown.
Publisher detail page
Click a publisher's name in the overview to open their detail page.
Header information
The top section shows:
Name & ID - publisher name and Swaarm ID
Account Manager initials
Status - Active, Paused, or Blocked
Account type - e.g. Network, Direct
Location & contact details
Click the chevron (∨) to expand and see additional details
Sales manager name
Tags
Migration ID
Note (internal only)
Creation date and last updated date
Top right actions
Action | What it does |
Edit | Open publisher settings to make changes |
Explorer | Opens Explorer filtered to this publisher |
Audits | Opens the Audits page filtered to this publisher |
Partner Platform | Opens the Partner Platform as seen by this publisher |
Top metrics
Displayed below the header - shows Today, Yesterday, and This month values for:
Profit - the difference between act. revenue and pub. costs
Revenue - sum of WeGet for conversions in status approved
Costs - sum of TheyGet for conversions with decision passed
Paid Conversions - number of conversions with WeGet greater than 0
Clicks - number of redirected clicks in the platform
Impressions - number of redirected impressions in the platform
Publisher detail tabs
Offers
Shows all offers this publisher is/was approved on. From here you can:
Filter by offer id/name, status, advertiser, access status, visibility, approval, event, weget/theyget (special or default), budget threshold, and smartlink
Switch between Budget, Payout, and Custom column views
Click + Add Offer to approve this publisher on additional offers
Download the list as CSV
Postback Links
Configure postback URLs for this publisher — the URLs Swaarm fires when a conversion is approved. Go to Postback Links → + Create Postback to add one. See Publisher postback setup →
Scheduled Changes
View and manage any changes scheduled to take effect at a future date and time for this publisher. Check more about offer scheduled changes here→
Blocked Advertisers
Advertisers that this publisher has blocked for.
Automation
Automation rules (alerts, optimizations, fillers) scoped to this specific publisher.
Traffic
This section contains tools to manage traffic flow. You can control traffic or redirect it to other offers
Traffic Control rules configured for this publisher. See Traffic Control →
Smart Links configured for this publisher. See Smart Links →
Coupons
Coupon codes associated with this publisher. See Coupons →
Contacts
People associated with this publisher - for internal reference, notifications, and Partner Platform access.
To add a contact, click + Create in the Contacts section.
Field | Notes |
Status | Active by default |
First name / Last name | Contact's name |
Email address | Contact email |
Business role | Their role at the publisher's company |
Primary Contact | Marks this as the main contact - informational only |
Receives Notifications | Whether this contact gets notifications |
Partner Platform access | Enable to give the publisher access to the Partner Platform dashboard |
ℹ️ When Partner Platform access is enabled, the publisher can log in at: https://partner.{yourdomain}.swaarm-clients.com (unless a custom domain is configured - check Organization → Settings → Domains → Partner Platform
API
The API tab is where you generate and manage API access for this publisher. It has two sub-sections:
Feed API - gives the publisher programmatic access to your offer feed so they can pull available offers and generate tracking links on their own system.
ℹ️ In order for any offer to show up in the Feed API these requirements need to be met:
Offer must be active
Offer must either be public or approved on the publisher
Offer must not have reached its budget / publisher budget
Offer must be within configured time targeting range on Feed API query time
Item | What it is |
API Key | Generate and share with the publisher - used to authenticate feed requests. Click Delete to revoke access. |
API Link | The full feed endpoint URL including the API key — ready to share directly with the publisher |
API Documentation | Link to the Feed API docs — share with technical publishers for full integration reference |
Stats API - gives the publisher API access to their own performance statistics. See more here.