What are Rebates
A rebate is a rule that subtracts a percentage from the revenue generated by specific Advertisers and/or Offers during a given time frame. Once configured, rebates are applied automatically and reflected in your reporting, ensuring transparent and consistent revenue adjustments.
When to use Rebates
Rebates are useful when you need to:
Apply negotiated discounts to Advertisers
Handle temporary commercial agreements
Adjust revenue for specific Offers
Avoid manual post-processing of reports
How Rebates work
Each rebate rule consists of:
A rebate rate (percentage)
A validity period (start and end date)
A defined scope (Advertisers and/or Offers)
When revenue is generated within the specified period and matches the selected scope, the rebate is automatically applied.
Creating a Rebate
To create a new rebate:
Go to Advertisers -> Rebates in your Swaarm dashboard
Click Create Rebate
Fill in the required fields:
Name - a human-readable name for the rebate rule
Description - optional additional context
Start date - first day (inclusive) the rebate applies
End date - last day (exclusive) the rebate applies
Advertisers – select one or more Advertisers
Offers – select one or more offers
Rate (%) – percentage subtracted from revenue
Save the rebate
Once saved, the rebate becomes active according to its start date.
Reporting & transparency
Rebates are reflected automatically in your reports, ensuring that adjusted revenue values remain consistent across the platform.
This allows you to:
Track adjusted revenue accurately
Maintain clear financial records
Avoid manual report corrections
Custom report rebate metrics: Rebate; Reb. Revenue; Reb. Profit
Best practices
Use clear, descriptive names for rebate rules
Avoid overlapping rebate periods for the same Advertiser/Offer combination
Double-check start and end dates before saving
Review reports after activation to confirm expected behaviour