Swaarm

Lead Generation refers to the process of capturing information about potential customers or leads who are interested in a product or a category of products. Leads contain personal data about the potential customer. 

Imagine a website that has information about car insurance and at the end of the article they have a form asking you to put your name and email address to get better insurance deals. Any person who submits the information becomes a Lead, the website can then forward the information about this Lead to a car insurance company to get a revenue share if the Lead buys insurance or can sell it to an aggregator that might sell large batches.

The primary goal of lead generation is to gather contact information and create a pool of prospects who have demonstrated a likelihood of becoming customers.

___________________________________________________________

In Swaarm, you can find the Lead Generation tool under the Leads menu

Lead Generation is divided into two sections:

<a href="#h_74acf4d735">Incoming Leads</a>

<a href="#h_918e26eaa2">Outgoing Leads</a>

1. <a href="#h_74acf4d735">Incoming Leads</a>
2. <a href="#h_918e26eaa2">Outgoing Leads</a>

Create an <a href="https://docs.swaarm.com/en/articles/8632472-outgoing-leads-logs-and-endpoints#h_1c5f10a9bd">Endpoint</a> for an Advertiser, so that you can forward leads to their API.

Configure the <a href="https://docs.swaarm.com/en/articles/8632481-incoming-leads#h_42f6fb591b">Lead Targeting rules</a> in the Optimization tool.

<a href="https://docs.swaarm.com/en/articles/8632481-incoming-leads#h_c3c35f50ef">Import Leads</a> data by uploading a CSV file.

<a href="https://docs.swaarm.com/en/articles/8632481-incoming-leads#h_6b97adea0d">Select and forward leads</a> to an Advertiser by selecting the Advertiser's API.

View log reports about forwarded leads in the <a href="https://docs.swaarm.com/en/articles/8632472-outgoing-leads-logs-and-endpoints#h_6ea875f59f">Logs section</a>.

1. Create an <a href="https://docs.swaarm.com/en/articles/8632472-outgoing-leads-logs-and-endpoints#h_1c5f10a9bd">Endpoint</a> for an Advertiser, so that you can forward leads to their API.
2. Configure the <a href="https://docs.swaarm.com/en/articles/8632481-incoming-leads#h_42f6fb591b">Lead Targeting rules</a> in the Optimization tool.
3. <a href="https://docs.swaarm.com/en/articles/8632481-incoming-leads#h_c3c35f50ef">Import Leads</a> data by uploading a CSV file.
4. <a href="https://docs.swaarm.com/en/articles/8632481-incoming-leads#h_6b97adea0d">Select and forward leads</a> to an Advertiser by selecting the Advertiser's API.
5. View log reports about forwarded leads in the <a href="https://docs.swaarm.com/en/articles/8632472-outgoing-leads-logs-and-endpoints#h_6ea875f59f">Logs section</a>.

Incoming Leads will represent all the leads tracked in Swaarm. 

To gather and track <a href="#h_1cc6e26ff3">incoming leads</a>, you can either:

Run lead generation campaigns to collect potential customers' data. 

Directly import lead data into the platform by uploading a CSV file.

1. Run lead generation campaigns to collect potential customers' data. 
2. Directly import lead data into the platform by uploading a CSV file.

Outgoing leads are divided into two sections,

Logs listing the forwarded leads to advertiser

Endpoints configured for advertisers

1. Logs listing the forwarded leads to advertiser
2. Endpoints configured for advertisers

You can create advertiser's endpoints here and find logs about forwarded leads, <a href="#h_b4be1d2296">find more about Outgoing Leads here</a>.

This article outlines how you can leverage Lead Generation within the Swaarm platform.

Lead Generation

What is Lead Generation?

Lead Generation in Swaarm

How to Use the Leads Feature

Incoming Leads

Outgoing Leads