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Lead Generation Supported Macros

A list of supported macros for Lead Generation fields in Swaarm.

Updated today

Lead Generation Macros (to forward leads)

Lead Field

Swaarm Macro

Lead ID

#{id}

Time

#{trackingLead.time}

Email

#{trackingLead.details.email}

First Name

#{trackingLead.details.firstName}

Last Name

#{trackingLead.details.lastName}

Full Name

#{trackingLead.details.fullName}

Phone Number

#{trackingLead.details.phoneNumber}

Free Parameter 1

#{trackingLead.details.freeParameters.param1}

Free Parameter 2

#{trackingLead.details.freeParameters.param2}

Free Parameter 3

#{trackingLead.details.freeParameters.param3}

Free Parameter 4

#{trackingLead.details.freeParameters.param4}

Free Parameter 5

#{trackingLead.details.freeParameters.param5}

Free Parameter 6

#{trackingLead.details.freeParameters.param6}

Free Parameter 7

#{trackingLead.details.freeParameters.param7}

Free Parameter 8

#{trackingLead.details.freeParameters.param8}

Free Parameter 9

#{trackingLead.details.freeParameters.param9}

Offer ID

#{trackingLead.offer.id}

Offer Advertiser ID

#{trackingLead.offer.advertiserId}

Publisher ID

#{trackingLead.publisher.id}

Publisher Sub ID

#{trackingLead.publisher.subId}

Publisher Site

#{trackingLead.publisher.site}

Geo Country

#{trackingLead.geo.country}

Geo Region

#{trackingLead.geo.region}

Device OS

#{trackingLead.device.os}

Device Make

#{trackingLead.device.make}

Geo UTC Offset

#{trackingLead.geo.utcoffset}

Device Browser

#{trackingLead.device.browser}

Device OS Version

#{trackingLead.device.osv}

Device In App

#{trackingLead.device.inApp}

Publisher Manager ID

#{trackingLead.publisher.managerId}

Connection MNC

#{trackingLead.connection.mnc}

Message Time

#{time}

JSON Data

#{trackingLead.jsonData}

Connection Carrier Code

#{trackingLead.connection.carrierCode}

Geo City

#{trackingLead.geo.city}

Device UA

#{trackingLead.device.ua}

Connection IP

#{trackingLead.connection.ip}

Device OS Family

#{trackingLead.device.osFamily}

Device Language

#{trackingLead.device.language}

Offer Manager ID

#{trackingLead.offer.managerId}

Connection Type

#{trackingLead.connection.type}

Device Browser Version

#{trackingLead.device.browserVersion}

Geo Zip

#{trackingLead.geo.zip}

Publisher Sub Sub ID

#{trackingLead.publisher.subSubId}

Device Model

#{trackingLead.device.model}

Device Device Type

#{trackingLead.device.deviceType}

Connection ISP

#{trackingLead.connection.isp}

Publisher App

#{trackingLead.publisher.app}

Connection MCC

#{trackingLead.connection.mcc}

Click ID

#{trackingLead.clickId}

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